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What Is an Advertisement? Definition, Types, and Examples

What Is an Advertisement? Definition, Types, and Examples

Learn what is an advertisement, or ad, in marketing and the main types of ads. We’ve also included successful advertisement examples from popular brands. What is an Advertisement – Definition in Marketing Simply put, an advertisement is a tool used in marketing and advertising to promote or sell a product, service, or idea. It allows …

Monetizing Magic: Insights from Harry Potter: Magic Awakened

Monetizing Magic: Insights from Harry Potter: Magic Awakened

There have been many Harry Potter games on mobile – Hogwarts Mystery and Harry Potter: Puzzles & Spells being the most successful ones so far. But none are quite like Harry Potter: Magic Awakened, a game that expertly blends several genres and distinguishes itself with its unique art style. Even though the game is very …

Subway Surfers: Lessons from the Record-Breaking Mobile Game

Subway Surfers: Lessons from the Record-Breaking Mobile Game

Subway Surfers is a game that needs no introduction. With over 4 billion lifetime downloads to date, it has defied gravity and continues to soar higher in the mobile gaming stratosphere. But what’s the secret sauce behind this phenomenal success? How did it become one of the best mobile games? And more importantly, how can …

Your Guide to Most Popular Mobile Game Art Styles

Your Guide to Most Popular Mobile Game Art Styles

Selecting the appropriate art style for a mobile game is a major decision. It influences not only the visual appeal but also how players interact with the game. Make the right choice, and you’re on the path to success. However, the process isn’t straightforward – there are a multitude of options, each with unique pros …

Why User-Generated Content (UGC) Dominates Mobile Game Ads

Why User-Generated Content (UGC) Dominates Mobile Game Ads

User-generated content (UGC) is currently the hottest trend in mobile game marketing. While it’s making waves, the surprising reality is that these types of advertisements remain underutilized by many game studios. Many in the industry haven’t yet tapped into the full potential of UGC – either because they’re unaware of its advantages or because they’re …

What Are Top Horror Games on Mobile Doing Right?

What Are Top Horror Games on Mobile Doing Right?

Horror games have long captured the imagination of players by offering a mix of suspense, fear, and adrenaline-pumping moments. Mobile platforms are no exception. But what distinguishes the top horror games from the rest? This article aims to provide an overview of the horror games market, spotlight some of the leading titles, and dissect the …

Under the Hood: Anatomy of Leading Mobile Racing Games

Under the Hood: Anatomy of Leading Mobile Racing Games

Racing games have long captivated mobile gamers with their immersive experience and adrenaline-packed action. Over the years, these games evolved from simple designs to complex masterpieces. But success in this genre isn’t just about graphics; it’s about hitting the right notes to keep players coming back. Let’s explore what makes a mobile racing game stand …

Mobile Harry Potter Games: Dissecting 3 Unique IP Interpretations

Mobile Harry Potter Games: Dissecting 3 Unique IP Interpretations

The magical world of Harry Potter has taken many forms over the years, and in the world of mobile gaming, it has been reimagined in intriguing ways. Three standout Harry Potter games – Harry Potter: Hogwarts Mystery, Harry Potter: Puzzles & Spells, and the most recent addition, Harry Potter Magic Awakened – have offered players …

Build a Queen: Analyzing the Trending Hyper-Casual Hit

Build a Queen: Analyzing the Trending Hyper-Casual Hit

Build a Queen is a hyper-casual game that hit the app stores in August 2023, courtesy of Supersonic in collaboration with Polystation. It’s not just another drop in the ocean of mobile games – it’s trending with more than 17 million downloads, and all of it in just a brief span of two months. What …

Mobile MOBA Games Market: Key Trends and Predictions for 2024

Mobile MOBA Games Market: Key Trends and Predictions for 2024

In 2023, the mobile MOBA games market stands full of potential. This article sheds light on the various facets that are influencing growth and is focused on the current state of the market and emerging trends, Keep reading to uncover developments in the world of MOBA games and stay updated on the evolving market dynamics. …

Top Shooter Games on Mobile: Key Lessons for Game Devs

Top Shooter Games on Mobile: Key Lessons for Game Devs

From fast-paced action to strategic gameplay, shooter games are one of the biggest mobile gaming trends. If you’re a game developer or publisher trying to figure out what makes top shooter games so irresistible, you’re in the right place. In this article, I’ll dissect the elements that make these games not just popular but profitable. First …

Learn the Secrets: How Top Casino Games Conquer the Market

Learn the Secrets: How Top Casino Games Conquer the Market

Looking to strike it big in the mobile casino game market? You’re in the right place. Today, we’re dissecting what makes top casino games so addictive and profitable, as well as how they’re marketed to players.  Get ready to amp up your game dev strategy with valuable lessons from the pros.  Let’s get started. 1. …

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