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User Acquisition

How to Determine the Right ROAS Goal for Your Game’s UA Campaigns

How to Determine the Right ROAS Goal for Your Game’s UA Campaigns

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Struggling to determine a ROAS goal for your mobile game's user acquisition campaigns? Find out how to do it from our 7-step guide!
6 Types of Users Segmentation and Why You Need Them

6 Types of Users Segmentation and Why You Need Them

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User segmentation helps you better understand your users and focus on their needs. In this blog text we tried to explain why you need them.
How to Successfully Scale User Acquisition Campaigns to Get More Users?

How to Successfully Scale User Acquisition Campaigns to Get More Users?

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Do you know how to create effective user acquisition campaigns? We'll give you one tip: make sure that your product is scalable.
What Is User Acquisition for Apps and Games: A Beginner’s Guide

What Is User Acquisition for Apps and Games: A Beginner’s Guide

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Do you know what is user acquisition? It's a process of acquiring new users for an app, game, platform or service. We can help you with that.
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