
Casual Games Market in 2025: Trends, CPIs, ROAS, and More!
2023 was a major moment for the mobile gaming industry. It was a year of change and adaptation. The casual games market, in particular, has seen a whirlwind of changes. The pandemic-induced surge in mobile gaming spending faced a slowdown as inflation hit in 2022. Game developers, in response, shifted their sails. Instead of rapid …
Continue reading “Casual Games Market in 2025: Trends, CPIs, ROAS, and More!”
Get the insider’s edge in mobile gaming
