Marketing vs. Advertising: What’s the Difference?
You might have heard the terms marketing and advertising used interchangeably. But are marketing and advertising the same thing? Let’s untangle this puzzle together. Understanding the important distinction between marketing vs advertising will reveal how they uniquely contribute to business success. Are Marketing and Advertising the Same Thing? In short, no, marketing and advertising are …
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Mobile App Marketing: Ultimate Guide for Developers & Marketers
In this guide for app developers and marketers, you’ll learn how to market an app and grow your mobile business. These mobile app marketing strategies and examples are not just about increasing downloads but acquiring engaged users who keep coming back. But first, let’s define mobile app marketing and why it’s essential for your app. …
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Have you seen an ad on social media or a website banner that caught your eye? These are known as impressions in marketing and advertising. Understanding impressions is important for marketers, entrepreneurs, or anyone interested in digital advertising. They are crucial for brands to connect with people and measure ad success. This article explains what …
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What is a Dashboard? Definition, Types, and Examples
In a world where data is king, understanding dashboards is crucial. This article demystifies what a dashboard is, outlines its different types, and provides real-world dashboard examples. Get ready to learn how data dashboards can streamline your data interaction and enhance your decision-making skills. Let’s dive in! Data Dashboard: Definition and Meaning in Business A …
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What Is an Advertisement? Definition, Types, and Examples
Learn what is an advertisement, or ad, in marketing and the main types of ads. We’ve also included successful advertisement examples from popular brands. What is an Advertisement – Definition in Marketing Simply put, an advertisement is a tool used in marketing and advertising to promote or sell a product, service, or idea. It allows …
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9 Types of Mobile Attribution Models You Must Know
In the ever-evolving landscape of mobile marketing, attribution models remain the compass for professionals who navigate through vast oceans of data. But as privacy norms shift, these models are no longer just about leveraging data. They are about understanding and adapting to a more complex ecosystem. The rapid and seismic shifts in the privacy landscape, …
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The VR games market is evolving and maturing. It’s predicted to almost double in size in 2024 and grow at a CAGR of 42%. (Newzoo) That’s thanks to key developments in VR technology, hardware, and software that drive the market forward. Here are the most important VR game trends you should know about. Data source: …
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The VR games market is experiencing a resurgence due to more affordable hardware and software, more high-quality content, and ties with the metaverse. Here’s what you need to know about it. This overview of the VR games market includes VR history, VR adoption, VR gamers, VR game revenues, VR game trends, top headsets, and more! …
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Gen Alpha and Gen Z Gamers: How They Engage with Games
There are notable differences in how younger generations, i.e., Gen Alpha and Gen Z gamers, engage with games, compared to older generations. Moreover, to get insight into the future of gaming and market trends, we need to look at these young generations and their relationship to games, as they’re shaping the future of gaming. In …
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Blockchain Game Marketing: The Ultimate Guide for 2024
The recent growth of blockchain gaming was nothing short of explosive. We saw the rise of games like Axie Infinity, Alien Worlds, and Splinterlands. You’re probably wondering how did these games become so popular? Why do they have so many monthly users and active communities? The answer lies in a well-executed marketing strategy. Here’s all …
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Top Ad Intelligence Platforms for Apps and Games
Looking for a list of top ad intelligence platforms? This article is for you! I’ve handpicked the very best ad intelligence providers on the market and analyzed their features and pricing. These tools will help you understand your competitor’s ad campaigns, make better ad creatives, and improve your overall user acquisition strategy. Let’s start! 1. …
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Top Mobile Attribution Platforms and How to Choose One
Looking for mobile attribution platforms that will help you optimize your mobile marketing campaigns? Look no further – I’ve compiled a list of the best mobile attribution tools, along with a guide on how to choose the best one for your business. But before we get into the list, I’ll cover some attribution basics. What …
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