hot

Highlighted

Genshin Impact Advertising Dissection: The Secret Behind Its Rapid Success

Genshin Impact Advertising Dissection: The Secret Behind Its Rapid Success

#adcreatives

#advertising

More than 35 million downloads. 3 million daily active users. $480+ million in revenue. All in just four months. I’m talking about Genshin Impact, a game that has taken the world by storm. In this article, I’m dissecting Genshin Impact advertising and ASO strategies to find out the secret behind its rapid success. I have …

Coin Master Monetization Strategy Revealed! How It Became a $1,28B Game

Coin Master Monetization Strategy Revealed! How It Became a $1,28B Game

#monetization

A pig surrounded by a bunch of coins, celebrities, and millions of players… Of course, I’m talking about Coin Master – one of the world’s top-grossing games in 2021. Obviously, Coin Master monetization is the key to its success in revenue. In this analysis, you will learn all about how the game monetizes, what does …

147 Mobile Gaming Statistics for 2022 That Will Blow Your Mind

147 Mobile Gaming Statistics for 2022 That Will Blow Your Mind

#marketresearch

#statistics

It’s no secret that the mobile game market is booming. Over the last couple of years, we have seen mobile games break records and make billions in revenue. More and more players are using mobile devices to play games. It’s convenient, simple, and fun. Plus, it allows gamers to play games wherever they are, which …

Playable Ads: The Best Ad Format for Targeting Mobile Gamers?

Playable Ads: The Best Ad Format for Targeting Mobile Gamers?

#adformats

#advertising

Looking for an ad format that will help you get more users for a mobile game? Let me introduce playable ads. Even though they have not been as utilized as video ads, playable ads are known to significantly boost conversions due to their interactive nature. Here’s why you need to make them a part of …

Blockchain Gaming: The Future of Mobile Gaming?

Blockchain Gaming: The Future of Mobile Gaming?

#Blockchain

#trends

Blockchain gaming seems complicated to you? Looking for an article to explain it in a simple manner?  You’ve come to the right place.  In this article, we’re bringing you the basics of blockchain gaming. You’ll find out how it works, what it has to do with cryptocurrencies, and much more.  Since our focus is mobile …

Mobile Game Market Trends in 2022 You Need to Watch Out For

Mobile Game Market Trends in 2022 You Need to Watch Out For

#marketresearch

#trends

With 2021 almost behind us, it’s time to turn our attention to mobile game market trends that are coming (and staying) in 2022 Mobile gaming has exploded during the last couple of years. According to the latest data, there are 2.69 billion mobile game players globally. In addition, mobile games dominate the App Store revenue …

Mobile Game Marketing: The Ultimate Guide for 2022

Mobile Game Marketing: The Ultimate Guide for 2022

#marketing

#tipsandtricks

We will show you in this post how, where, and when to start your mobile game promotion. This guide to mobile marketing will brief you on all the ins and outs of a successful mobile app promotion. Don’t believe me? Our results speak volumes. Take a peek.

Trends for you

Latest

link
Top Ad Intelligence Platforms for Mobile Apps and Games in 2022

Top Ad Intelligence Platforms for Mobile Apps and Games in 2022

#list

#marketresearch

Looking for a list of top ad intelligence platforms? This article is for you! I’ve handpicked the very best ad intelligence providers on the market and analyzed their features and pricing. These tools will help you understand your competitor’s ad campaigns, make better ad creatives, and improve your overall user acquisition strategy. Let’s start! 1. …

Royal Match Analysis: Top Ad Creatives, Target Audience, ASO & More!

Royal Match Analysis: Top Ad Creatives, Target Audience, ASO & More!

#adcreatives

#advertising

Finding success in the crowded match-3 market is challenging to say the least. However, this game makes it seem easy. I’m talking about Royal Match, a puzzle game that quickly rose to the top charts and stayed there. To find out the secret behind its success, read our Royal Match analysis. In this dissection, I …

K-Factor: Increase the Virality of a Mobile Game or App in 2022

K-Factor: Increase the Virality of a Mobile Game or App in 2022

#gamemetrics

You’re probably wondering, what the hell is K-factor and why should you care? Well, this lesser-known app and game KPI is actually quite important and worth measuring. It’s also known as the viral coefficient, which is a clue to what it’s about. Here’s everything you need to know. What Is K-Factor? Looking for the simplest …

Boost IAP Monetization and Retention with These Game Features

Boost IAP Monetization and Retention with These Game Features

#marketresearch

#monetization

Looking to boost IAP monetization? You should consider implementing various game features that increase in-app purchase revenue, as well as boost retention. I’ve put together a list of the most important ones for both retention and monetization, so don’t miss out on this article! Game Features That Boost IAP Monetization Let’s kick this off with …

10 Top-Performing Playable Ads Examples for Mobile Games (Q1 2022)

10 Top-Performing Playable Ads Examples for Mobile Games (Q1 2022)

#adcreatives

#advertising

In my recent article on playable ads, I explain why this is one of the most effective ad formats for acquiring mobile gamers. However, the question is, what makes a great playable ad that boosts conversion? To find out, I did some research to find the top 10 playable ads examples for mobile games. Use …

Get Inspired by These Top Casual Games Ads in Q1 2022

Get Inspired by These Top Casual Games Ads in Q1 2022

#adcreatives

#advertising

Need inspiration for casual games video ad production? You’re in luck – I’ve made a list of top casual games ads that will help you see what’s trending and what makes a top-performing ad creative. The video ads on this list are top-performing ads from the casual game category, on Android, from all ad networks …

Top Mobile Attribution Platforms and How to Choose One

Top Mobile Attribution Platforms and How to Choose One

#tools

Looking for mobile attribution platforms that will help you optimize your mobile marketing campaigns? Look no further – I’ve compiled a list of the best mobile attribution tools, along with a guide on how to choose the best one for your business. But before we get into the list, I’ll cover some attribution basics. What …

Trends for you

Mobile Game Dissections

link
Royal Match Analysis: Top Ad Creatives, Target Audience, ASO & More!

Royal Match Analysis: Top Ad Creatives, Target Audience, ASO & More!

#adcreatives

#advertising

Finding success in the crowded match-3 market is challenging to say the least. However, this game makes it seem easy. I’m talking about Royal Match, a puzzle game that quickly rose to the top charts and stayed there. To find out the secret behind its success, read our Royal Match analysis. In this dissection, I …

Family Island Monetization Strategy Revealed

Family Island Monetization Strategy Revealed

#monetization

Raise a hand if you have ever imagined a life without technology on a deserted island.  I know I have.  Family Island is a game that delivers that experience to players. On the other hand, to the developers, it delivers something else – a steady revenue source.  This is possible thanks to the Family Island …

Analyzing Family Island Advertising Strategy & Ad Creatives

Analyzing Family Island Advertising Strategy & Ad Creatives

#adcreatives

#advertising

Wondering how Family Island has gotten to millions of users in just a few years? Keep on reading – I’ll answer this question by analyzing its user acquisition strategy. You will learn about the creative concepts used to advertise this game, influencer campaigns, ad copy, and target audience. I will also break down Family Island …

The Secret Behind The Bizarrely Enticing Lily’s Garden Ads

The Secret Behind The Bizarrely Enticing Lily’s Garden Ads

#advertising

#videoads

Lily’s Garden ads have transformed the world of mobile game marketing. Some love it, some hate it, but nobody can look away. That has, in turn, resulted in millions of downloads for the mobile game Lily’s Garden. To learn more about its exceptional advertising strategy, read my analysis. But first, here’s some basic info about …

Lily’s Garden Monetization: Reaping the Fruits of a Great Strategy

Lily’s Garden Monetization: Reaping the Fruits of a Great Strategy

#monetization

On the surface, Lily’s Garden seems like just another copycat of the games from the Scapes series. How is it then possible that such a game is actually very successful? You’re about to find out.  In this article, I will analyze Lily’s Garden monetization strategy in detail. I will guide you through all the methods …

Switchcraft Monetization: Analyzing the New Match-3 Entrant

Switchcraft Monetization: Analyzing the New Match-3 Entrant

#analysis

#monetization

Are you one of those people who think all match-3 games are just more of the same?  Switchcraft, a new title on the market, may change your mind.  In this article, I’m analyzing this game, with a special focus on Switchcraft monetization strategy. This includes the game’s monetization models, as well as the way the …

Switchcraft Advertising Analysis: The Evolution of Match-3

Switchcraft Advertising Analysis: The Evolution of Match-3

#advertising

#UA

There’s a new puzzle game on the block and it’s taking the market by storm. I’m talking about Switchcraft, Wooga’s innovative match-3 title. If you want to learn more about this game and what techniques are used to advertise it, you’ll love this Switchcraft advertising analysis. I explain why this game stands out, who’s playing …

Trends for you

Gaming Talks

link
Gaming Talks: Claire Rozain from Gameloft on Mobile Game UA

Gaming Talks: Claire Rozain from Gameloft on Mobile Game UA

#interviews

#UA

This week, I’ve talked with Claire Rozain, senior user acquisition manager from Gameloft. We dive deep into how the user acquisition manager role is evolving, as well as what are some of the biggest user acquisition challenges for mobile game publishers. Gameloft is a French publisher famous for games like Asphalt 9: Legends and best …

Gaming Talks: Joel Julkunen on Top Mobile Game Trends & Features

Gaming Talks: Joel Julkunen on Top Mobile Game Trends & Features

#marketresearch

#trends

In our first edition of Gaming Talks, we do a deep dive into the hottest mobile game trends & features, with Joel Julkunen.  Joel is the Vice President and Co-Founder of GameRefinery, a company specialized in predictive and prescriptive analytics in the mobile game industry. Here’s what he has to say about these important topics.  …