Mobile Games

Effective Re-Engagement Strategies for Mobile Apps

Effective Re-Engagement Strategies for Mobile Apps

Getting users to come back and stay hooked on your app or game is what re-engagement is all about. It’s super important for marketing and advertising in general, and even more so for mobile app marketing. Think about it: people have tons of apps to choose from. So, keeping their attention? That’s the real game. …

Best Gacha Games on Mobile in 2024 [Including Gacha Rates]

Best Gacha Games on Mobile in 2024 [Including Gacha Rates]

The best gacha games on mobile in 2024 offer a wide array of genres and universes, from epic fantasy battles to strategic warfare and everything in between. If you love the thrill of the draw and are always on the lookout for the next best game to invest your time in, you’re in the right …

Best Multiplayer Mobile Games to Play with Friends

Best Multiplayer Mobile Games to Play with Friends

Nothing beats the excitement of teaming up with friends or going head-to-head with players from around the globe. If you’re looking for mobile games to play with friends, this list of best multiplayer mobile games is for you! Let’s walk through them together, shall we? Call of Duty: Mobile Call of Duty: Mobile is one …

The Best Mobile Games You Can Play on Android and iOS [2024]

The Best Mobile Games You Can Play on Android and iOS [2024]

There are hundreds of thousands of games in the app stores which makes compiling a list of the best mobile games tricky, to say the least. But it’s worth a try. What I consider the best mobile games are games that are well-designed, fun to play, stand out in their genre, and are still worth …

What Is Mobile Gaming? Everything You Need to Know

What Is Mobile Gaming? Everything You Need to Know

So, you’re curious about mobile gaming? Well, you’ve come to the right place. This guide covers everything you ever wanted to know about mobile games. We’ll explore what is mobile gaming about, why it’s so popular, its future, and much more! What Is Mobile Gaming? Mobile gaming refers to playing games on a mobile device, …

What Is a Cohort? Meaning in App Marketing and Examples

What Is a Cohort? Meaning in App Marketing and Examples

Have you ever wondered how app marketers get so savvy about their audience? The secret often lies in understanding a simple yet powerful concept: cohorts. In app marketing, cohorts are groups of users that provide insights into user behavior and preferences. This article defines the term cohort and its significance for app marketing and advertising. …

What is Gamification? Definition, Benefits & Examples

What is Gamification? Definition, Benefits & Examples

In this article, you’ll learn what is gamification, its benefits, uses, and examples. We’ll also explore how different non-gaming apps have adopted gamification and used it to improve engagement metrics and user retention. What is Gamification: Definition and Meaning Gamification is the art of applying game-like elements in non-gaming contexts. It’s an effective strategy for …

Monetizing Magic: Insights from Harry Potter: Magic Awakened

Monetizing Magic: Insights from Harry Potter: Magic Awakened

There have been many Harry Potter games on mobile – Hogwarts Mystery and Harry Potter: Puzzles & Spells being the most successful ones so far. But none are quite like Harry Potter: Magic Awakened, a game that expertly blends several genres and distinguishes itself with its unique art style. Even though the game is very …

Subway Surfers: Lessons from the Record-Breaking Mobile Game

Subway Surfers: Lessons from the Record-Breaking Mobile Game

Subway Surfers is a game that needs no introduction. With over 4 billion lifetime downloads to date, it has defied gravity and continues to soar higher in the mobile gaming stratosphere. But what’s the secret sauce behind this phenomenal success? How did it become one of the best mobile games? And more importantly, how can …

Your Guide to Most Popular Mobile Game Art Styles

Your Guide to Most Popular Mobile Game Art Styles

Selecting the appropriate art style for a mobile game is a major decision. It influences not only the visual appeal but also how players interact with the game. Make the right choice, and you’re on the path to success. However, the process isn’t straightforward – there are a multitude of options, each with unique pros …

Why User-Generated Content (UGC) Dominates Mobile Game Ads

Why User-Generated Content (UGC) Dominates Mobile Game Ads

User-generated content (UGC) is currently the hottest trend in mobile game marketing. While it’s making waves, the surprising reality is that these types of advertisements remain underutilized by many game studios. Many in the industry haven’t yet tapped into the full potential of UGC – either because they’re unaware of its advantages or because they’re …

What Are Top Horror Games on Mobile Doing Right?

What Are Top Horror Games on Mobile Doing Right?

Horror games have long captured the imagination of players by offering a mix of suspense, fear, and adrenaline-pumping moments. Mobile platforms are no exception. But what distinguishes the top horror games from the rest? This article aims to provide an overview of the horror games market, spotlight some of the leading titles, and dissect the …

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