Have you ever wondered how app marketers get so savvy about their audience? The secret often lies in understanding a simple yet powerful concept: cohorts. In app marketing, cohorts are groups of users that provide insights into user behavior and preferences. This article defines the term cohort and its significance for app marketing and advertising. …

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K-factor might sound like something straight out of a science fiction novel, but it’s actually a powerful metric in the marketing universe. It’s also known as the viral coefficient, which is a clue as to what it’s about. Let’s explore what K-Factor is, how to calculate it, and why it’s such a big deal for anyone …

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Learn what does ROAS mean in marketing, why it’s an essential advertising metric, and how to calculate it! Return on Ad Spend (ROAS) Meaning in Marketing Return on Ad Spend (ROAS) is a key performance metric in marketing that measures the revenue generated for every dollar spent on advertising. It helps businesses assess the effectiveness …

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Understanding the churn rate metric is essential for any business. High churn rates indicate potential problems like poor customer satisfaction or strong competition, while low churn rates suggest strong customer loyalty. This article explores what churn rate means, its impact on different industries, and effective strategies to reduce it. You can also calculate it by …

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Lifetime value (LTV) is an essential metric for all types of businesses, but especially for the mobile app and game industries. Learn what LTV means, how to track it, and how to increase it. I’ve also included our custom LTV calculator that makes calculating lifetime value a breeze! What Is LTV (Lifetime Value)? LTV stands …

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Have you ever wondered what a conversion rate, or CVR, means in the context of marketing, advertising, or mobile apps? It’s a crucial advertising metric that determines the effectiveness of your campaigns and strategies. Whether you’re just starting out or you’re an industry professional, understanding the CVR metric is key. In this article, we’ll explore …

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User retention is one of the most important metrics any game publisher should track even before the release of the game. This metric basically tells you how many users returned to your app in the given period.

Customer loyalty, user retention rate, and churn rate are some of the most important metrics in an app’s life. A loyal customer is worth more than ten new ones, but just how do you retain your users in your mobile app? This post tries to convey some of the issues an app might face and offers insight on how to face your app demons.

ARPU or “Average Revenue Per User” is a metric which will help you understand whether your business model/monetization strategy works (or not).

The truth is if you think that the only thing which matters is having a game which is cool & people like to play it – you haven’t been taught right.