Learn what is cost per view (CPC) and why you need to track this advertising metric. I’ve also included the CPV formula and calculator, as well as some tips for how to reduce cost per view. What Is Cost Per View (CPV)? Cost Per View, or CPV, is a way of measuring how much you …

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Learn what is CPM and why this is an essential advertising metric. I’ve also included the CPM formula, calculator, and average CPMs for different industries. What Is CPM (Cost Per Mile)? CPM stands for Cost Per Mile, but in advertising, “mile” refers to “thousand.” So, CPM is actually Cost Per Thousand. This metric is used …

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Learn about fill rate, an important advertising metric, including its formula, how to calculate it and how to improve it. What is Fill Rate in Advertising? Fill rate in advertising is a metric used to measure the effectiveness of an ad inventory in terms of how many ad requests are successfully filled with ads. It …

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A key performance indicator (KPI) is one of the most effective ways to measure and monitor business and management performance. In this article, we’ll explore what KPIs are, why they matter, and how to write KPIs reports (including a simple KPI template you can use). What Is a KPI (Key Performance Indicator)? A KPI, or …

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Cost Per Click (CPC) is a key advertising metric for measuring the success of your campaigns. Keep reading to learn its definition, formula, and how to calculate it using our CPC calculator. I’ve also included some tips on how to reduce cost per click. What Is Cost Per Click (CPC)? Cost Per Click (CPC) is …

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Cost per acquisition (CPA) is an essential advertising metric – tracking it is a must! Keep reading to learn what it’s all about, how to calculate it, and what is considered a good CPA for different industries. I’ve also included some tips on how to reduce cost per acquisition. What Is Cost Per Acquisition Cost …

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Click-through rate (CTR) is an essential advertising metric every marketer needs to master. Learn why it’s important, how to calculate it, and how to improve it! What is CTR? Simple Definition Click-through rate (CTR) is a metric that measures how often people click on a link or advertisement after seeing it. Why is CTR Important? …

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Learn what is an ad network, what it does, and how to choose the one that aligns with your advertising goals. What Is an Ad Network? Simple Definition An ad network is a company that acts as an intermediary between advertisers and publishers across various platforms, including websites, mobile apps, and other digital media. It …

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Learn what is mobile app engagement, as well as how to track and measure it. I’ve also included tips for increasing engagement metrics for your mobile app. What Is Mobile App Engagement? Mobile app engagement is about how users interact with your app. It includes how often they use it, how long they stay on …

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Learn what is an ad exchange, how it works, and what are the benefits of using it for both the advertiser and publisher. I’ve also included a list of the top ad exchanges to help you choose the best one. What Is an Ad Exchange? An ad exchange is an online marketplace where advertisers can …

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Firmographic segmentation is a method used in B2B marketing that helps you adapt marketing and sales strategies to better meet the needs of each business group. This approach is similar to other types of market segmentation such as: demographic segmentation psychographic segmentation behavioral segmentation geographic segmentation Here’s how it works. Firmographic Segmentation Meaning and Definition …

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