Learn what is cost per view (CPC) and why you need to track this advertising metric. I’ve also included the CPV formula and calculator, as well as some tips for how to reduce cost per view. What Is Cost Per View (CPV)? Cost Per View, or CPV, is a way of measuring how much you …

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Learn what is CPM and why this is an essential advertising metric. I’ve also included the CPM formula, calculator, and average CPMs for different industries. What Is CPM (Cost Per Mile)? CPM stands for Cost Per Mile, but in advertising, “mile” refers to “thousand.” So, CPM is actually Cost Per Thousand. This metric is used …

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Learn about fill rate, an important advertising metric, including its formula, how to calculate it and how to improve it. What is Fill Rate in Advertising? Fill rate in advertising is a metric used to measure the effectiveness of an ad inventory in terms of how many ad requests are successfully filled with ads. It …

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A key performance indicator (KPI) is one of the most effective ways to measure and monitor business and management performance. In this article, we’ll explore what KPIs are, why they matter, and how to write KPIs reports (including a simple KPI template you can use). What Is a KPI (Key Performance Indicator)? A KPI, or …

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Cost Per Click (CPC) is a key advertising metric for measuring the success of your campaigns. Keep reading to learn its definition, formula, and how to calculate it using our CPC calculator. I’ve also included some tips on how to reduce cost per click. What Is Cost Per Click (CPC)? Cost Per Click (CPC) is …

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Cost per acquisition (CPA) is an essential advertising metric – tracking it is a must! Keep reading to learn what it’s all about, how to calculate it, and what is considered a good CPA for different industries. I’ve also included some tips on how to reduce cost per acquisition. What Is Cost Per Acquisition Cost …

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When evaluating the success of your mobile marketing campaigns, you should track a variety of advertising metrics and KPIs on dashboards. This will ensure you’re meeting your goals and optimizing your marketing strategies. Here’s a comprehensive list of advertising metrics that every advertiser should track. 1. Reach and Impressions Reach: The number of unique users …

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Click-through rate (CTR) is an essential advertising metric every marketer needs to master. Learn why it’s important, how to calculate it, and how to improve it! What is CTR? Simple Definition Click-through rate (CTR) is a metric that measures how often people click on a link or advertisement after seeing it. Why is CTR Important? …

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Learn what is mobile app engagement, as well as how to track and measure it. I’ve also included tips for increasing engagement metrics for your mobile app. What Is Mobile App Engagement? Mobile app engagement is about how users interact with your app. It includes how often they use it, how long they stay on …

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Getting users to come back and stay hooked on your app or game is what re-engagement is all about. It’s super important for marketing and advertising in general, and even more so for mobile app marketing. Think about it: people have tons of apps to choose from. So, keeping their attention? That’s the real game. …

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Understanding your mobile app’s performance is crucial, and that’s where mobile app metrics come into play. These 31 essential metrics will give you a clear picture of user engagement and overall app success. Knowing these metrics and KPIs is key whether you’re just starting out or looking to improve an existing app. User Acquisition Metrics …

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