If you’re in the mobile gaming business, you know that not all players are created equal. When it comes to revenue, a small fraction of your user base can make a disproportionate impact on your bottom line. We call them mobile game whales. But how to market to whales and, more importantly, keep them engaged …

Continue reading “How to Market to Whales: Attracting Big Mobile Game Spenders”

The confetti has settled, the launch hype is winding down, and your mobile game is now live on app stores. But as any seasoned developer knows, launching your game is just the tip of the iceberg. The real challenge starts when you have to ensure its long-term viability. You might be asking yourself, “What now? …

Continue reading “Post-Launch Strategy for Mobile Games: From Launch to Longevity”

Learn about a new trend among monetization strategies – cosmetic monetization in mobile games. As we dive deeper, you’ll understand why this monetization feature isn’t just a passing fad, but a lucrative, sustainable model that’s gaining traction. It’s a potent strategy that can exponentially enhance your revenue without disrupting the user experience. In fact, it …

Continue reading “The Cosmetic Monetization Trend: How to Sell Cosmetic Items?”

In today’s competitive mobile gaming market, it’s not enough to simply entertain players—they need to be engaged, invested, and always striving for more. The magic ingredient to keep them hooked? Progression systems. These powerful mechanisms drive players forward and create a compelling journey of growth and achievement. In this article, we’ll delve into what progression …

Continue reading “Progression Systems in Mobile Games: the Ultimate Guide”

We people are quick to judge.  We tend to judge books by their covers and other people by their clothing. In the same spirit, we will judge a mobile game by the first-time user experience it delivers.  Because of that, FTUE has the power to make or break a game. Tips and examples from this …

Continue reading “First-Time User Experience (FTUE) In Mobile Games: Tips and Tricks”

Let’s talk about something controversial – the gacha system in mobile games.  Some players love it, and some hate it. Some developers make it enjoyable, and some make it, well, predatory.  However, one thing is for sure – the gacha system can be a valuable monetization strategy for mobile games and can boost IAP monetization.  …

Continue reading “What Is a Gacha Game and How Does It Work?”

Would your 50-year old neighbor understand your mobile game tutorial? How about that 15-year old walking down the street?  Today, mobile gamers are a more diverse group than ever before. For this reason, your mobile game tutorial needs to be universally understandable.  How can you achieve that?  Well, you can start by reading this article. …

Continue reading “How to Design a Mobile Game Tutorial + Examples”

People frequently say there is nothing new under the sun. It feels like almost everything has already been done by someone.  The same goes for mobile games. For this reason, coming up with innovative mobile game ideas is challenging. Moreover, once you have an idea in mind, you need to evaluate it. If you don’t …

Continue reading “How to Generate and Evaluate Mobile Game Ideas”

Building a game economy can be described as many things, but simple is not one of them. One of these not-so-simple things is creating a balanced mobile game economy. You don’t need to have a degree in Economics to achieve this. However, if you want to create a successful monetization strategy, you need to have some …

Continue reading “How to Create a Balanced Mobile Game Economy”

Are merge games becoming the new match-3? What’s the secret behind the recent popularity of this puzzle subgenre? How to advertise merge games? In this article, I answer all these questions and more! But first, let’s cover the basics. What Are Merge Games? Merge games are a subgenre of puzzle games, which was the top …

Continue reading “How to Advertise Merge Games to Increase Downloads?”

Merge games are growing at a fast pace. They are also making a lot of money.    Obviously, these games are doing something right in terms of monetization.  For this reason, in this article, I’m analyzing best practices for merge games monetization.  Let’s see how these games merge dollar by dollar – into millions.    Data source: …

Continue reading “Merge Games Monetization: Top Strategies & Examples”