40 Advertising Metrics and KPIs You Can’t Afford to Ignore
When evaluating the success of your mobile marketing campaigns, you should track a variety of advertising metrics and KPIs on dashboards. This will ensure you’re meeting your goals and optimizing your marketing strategies. Here’s a comprehensive list of advertising metrics that every advertiser should track. 1. Reach and Impressions Reach: The number of unique users …
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What is Connected TV (CTV) Advertising and How Does It Work?
Learn what is CTV advertising, its benefits, and how it works. I’ve also included tips for creating CTV ads along with examples. Let’s start with CTV meaning. What Is CTV (Connected TV)? Connected TV (CTV) is a television that can connect to the internet. This allows it to stream videos, shows, and movies from online …
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What Is an Ad Exchange? Definition, Benefits, and Examples
Learn what is an ad exchange, how it works, and what are the benefits of using it for both the advertiser and publisher. I’ve also included a list of the top ad exchanges to help you choose the best one. What Is an Ad Exchange? An ad exchange is an online marketplace where advertisers can …
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Subliminal Advertising: Meaning, Techniques and Examples
Learn what are subliminal messages and what techniques are used in subliminal advertising. I’ve also included some creepy subliminal advertising examples. Subliminal Messages: Meaning Subliminal messages are signals or messages designed to pass below the normal limits of perception. In simpler terms, they’re messages that we don’t consciously notice because they’re too quick or subtle, …
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What Is an Advertisement? Definition, Types, and Examples
Learn what is an advertisement, or ad, in marketing and the main types of ads. We’ve also included successful advertisement examples from popular brands. What is an Advertisement – Definition in Marketing Simply put, an advertisement is a tool used in marketing and advertising to promote or sell a product, service, or idea. It allows …
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King’s Choice Game Analysis: Drama In Royal Court
Did you know that King’s Choice is one of the top-grossing role-playing games? This game has been quite successful in not only acquiring players but monetizing them as well. The secret to its success is a mix of many different things. Primarily, King’s Choice is a well-designed game with many engaging features. However, its advertising …
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How Royal Match Earned More than $1 Billion in Revenue
Royal Match by Dream Games is a big deal in the mobile gaming industry and the puzzle games market. Since it came out, it’s made over $1.1 billion and has been downloaded more than 180 million times, according to AppMagic. What’s more, both the money it’s making and the number of downloads are going up. …
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10 Top-Performing Playable Ads Examples for Games
In my recent article on playable ads, I explain why this is one of the most effective ad formats for acquiring mobile gamers. However, the question is, what makes a great playable ad that boosts conversion? To find out, I did some research to find the top 10 playable ad examples for mobile games. Use …
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Get Inspired by These Top Casual Games Ads
Need inspiration for casual games video ad production? You’re in luck – I’ve made a list of top casual games ads that will help you see what’s trending and what makes a top-performing ad creative. The video ads on this list are top-performing ads from the casual game category, on Android, from all ad networks …
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Playable Ads: The Best Ad Format for Targeting Mobile Gamers?
Looking for an ad format that will help you get more users for a mobile game? Let me introduce playable ads. Even though they have not been as utilized as video ads, playable ads are known to significantly boost conversions due to their interactive nature. Here’s why you need to make them a part of …
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The Secret Behind The Bizarrely Enticing Lily’s Garden Ads
Lily’s Garden ads have transformed the world of mobile game marketing. Some love it, some hate it, but nobody can look away. That has, in turn, resulted in millions of downloads for the mobile game Lily’s Garden. To learn more about its exceptional advertising strategy, read my analysis. But first, here’s some basic info about …
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Top Mobile Game User Acquisition Strategies for 2024
Wondering how to create a bulletproof mobile game user acquisition strategy? Look no further – this article is for you. I explain the basics of both organic and paid mobile game user acquisition. Furthermore, I’ve included practical tips to help you get started on your journey towards more users. Ready? What Is Mobile Game User …
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