Subway Surfers: Lessons from the Record-Breaking Mobile Game
Subway Surfers is a game that needs no introduction. With over 4 billion lifetime downloads to date, it has defied gravity and continues to soar higher in the mobile gaming stratosphere. But what’s the secret sauce behind this phenomenal success? How did it become one of the best mobile games? And more importantly, how can …
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Build a Queen: Analyzing the Trending Hyper-Casual Hit
Build a Queen is a hyper-casual game that hit the app stores in August 2023, courtesy of Supersonic in collaboration with Polystation. It’s not just another drop in the ocean of mobile games – it’s trending with more than 17 million downloads, and all of it in just a brief span of two months. What …
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Stages of Player Journey: From Acquisition to Purchase
Understanding the various stages of player journey is a fundamental strategy for anyone in the mobile gaming industry. Whether you’re an indie developer or part of a large studio, a solid grasp of this funnel can make or break your game’s success. In this article, we’ll explore each crucial stage, from player acquisition to that …
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How to Market to Whales: Attracting Big Mobile Game Spenders
If you’re in the mobile gaming business, you know that not all players are created equal. When it comes to revenue, a small fraction of your user base can make a disproportionate impact on your bottom line. We call them mobile game whales. But how to market to whales and, more importantly, keep them engaged …
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The Cosmetic Monetization Trend: How to Sell Cosmetic Items?
Learn about a new trend among monetization strategies – cosmetic monetization in mobile games. As we dive deeper, you’ll understand why this monetization feature isn’t just a passing fad, but a lucrative, sustainable model that’s gaining traction. It’s a potent strategy that can exponentially enhance your revenue without disrupting the user experience. In fact, it …
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Monopoly GO’s $3 Billion Success Story: An In-Depth Analysis
The iconic board game Monopoly has been the theme of many games. But none of them made such a big splash as Monopoly GO, the new casual entrant from Scopely. It instantly caught the attention of both players and mobile game industry professionals. Because of its early success, it became a big contender in the …
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Boost IAP Monetization and Retention with These Features
Looking to boost IAP monetization? You should consider implementing various game features that increase in-app purchase revenue, as well as boost retention. I’ve put together a list of the most important ones for both retention and monetization, so don’t miss out on this article! Game Features That Boost IAP Monetization Let’s kick this off with …
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Family Island Monetization Strategy Revealed
Raise a hand if you have ever imagined a life without technology on a deserted island. I know I have. Family Island is a game that delivers that experience to players. On the other hand, to the developers, it delivers something else – a steady revenue source. This is possible thanks to the Family Island …
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How to Make Money from Hyper-Casual Games
Wondering how to make money from hyper-casual games? You’ve come to the right place. By reading this article, you will learn about the main strategies hyper-casual game developers use to make the big bucks. Let’s start. Hyper-Casual Games: Key Characteristics The sheer nature of hyper-casual games plays a huge role in the way they make …
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What Is a Gacha Game and How Does It Work?
Let’s talk about something controversial – the gacha system in mobile games. Some players love it, and some hate it. Some developers make it enjoyable, and some make it, well, predatory. However, one thing is for sure – the gacha system can be a valuable monetization strategy for mobile games and can boost IAP monetization. …
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LiveOps: The Strategic Artform of Successful Games
(This is a guest post by Michael Moran, Head of Marketing at UserWise.) Here’s what we know – the games marketplace has never been more crowded than it is right now. Every day, more than 3,000 new apps are added to the app store. In 2020, a record 80 billion mobile game apps were …
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Switchcraft Monetization: Tactics for Match-3 Games
Are you one of those people who think all match-3 games are just more of the same? Switchcraft, a new title on the market, may change your mind. In this article, I’m analyzing this game, with a special focus on Switchcraft monetization strategy. This includes the game’s monetization models, as well as the way the …
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