Click for a comprehensive list of mobile app metrics and KPIs for measuring app engagement, retention, monetization, user acquisition & more!

Click to learn what are impressions in marketing, why they're important, and how to measure them. We've also included practical examples!

Learn what does a cohort mean in marketing and how you can use cohort analysis to gain deeper insights into app user behavior.

Learn about gamification of non-gaming apps - a new trend on the rise, including examples and tips on how to gamify your app. Read now!

Understanding the psychology behind user retention is key for extending the lifespan of your game. Click here to learn everything about it!

Click to learn which mobile attribution models work best for mobile marketing campaigns in a privacy-centric world!

What are app store screenshot generators and are they as good as they sound? Find out which are the best ones and what exactly they do.

Read our guide on app store screenshots, covering research, tips, screenshot examples from top publishers, stores’ requirements, and more.

Doing research on ad intelligence platforms? This article covers top ad intelligence providers, along with their features and pricing.

What is K-factor? How to calculate K-factor? Is K-factor important? Get answers to these questions and learn more about the virality metric.

Learn what mobile attribution platforms are, who the biggest providers are, and which one you should choose for your app.