Mobile marketing strategies are constantly changing. Learn what works in 2025 and stay ahead of the competition!

Learn what is mobile app retention, how to calculate it, and which strategies to implement to boost engagement for your app!

Ad monetization is a great way of making money from your app. But how to decide what is the best app monetization platform to achieve this?

Learn about ARPU, an essential revenue metric for mobile apps and games, including its formula, and how to calculate it and increase it!

Do you know how to create effective user acquisition campaigns? We'll give you one tip: make sure that your product is scalable.

Wondering how to make a profit from your mobile app? We've listed our top mobile app monetization strategies and models. Check them out.

We took what we learned from the managing thousands of ad campaigns and summed it up in 5 most common app marketing mistakes!

Check out our article about keyword research for app store optimization and reap the benefits of a winning ASO strategy. Read now!

If you are googling this you're probably wondering how to get more app reviews. We can help - read our step-by-step guide.

Are you using mobile app analytics? If your answer is no, then you should read this article. You'll thank us later.

Find out what is user acquisition in marketing and learn about the main UA models, complete with examples and strategies!