Mobile Apps

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Mobile App Analytics: A Necessity, Not an Option

Mobile App Analytics: A Necessity, Not an Option

Are you using mobile app analytics? If your answer is no, then you should read this article. You'll thank us later.
What Is User Acquisition (UA)? Definition, Example, and Strategies

What Is User Acquisition (UA)? Definition, Example, and Strategies

Find out what is user acquisition in marketing and learn about the main UA models, complete with examples and strategies!
Complete Guide to App Store Optimization

Complete Guide to App Store Optimization

The process of App Store Optimization consists of two main parts - optimizing the app page and optimizing the search page. Read our guide.
Global App Market Ad Spend Prediction

Global App Market Ad Spend Prediction

Mobile app market is more and more adopted by the marketers and ad spend for app installs will continuously grow. Would you agree?
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