User Acquisition

Mobile App Marketing: Ultimate Guide for Developers & Marketers

Mobile App Marketing: Ultimate Guide for Developers & Marketers

In this guide for app developers and marketers, you’ll learn how to market an app and grow your mobile business. These mobile app marketing strategies and examples are not just about increasing downloads but acquiring engaged users who keep coming back. But first, let’s define mobile app marketing and why it’s essential for your app. …

Why User-Generated Content (UGC) Dominates Mobile Game Ads

Why User-Generated Content (UGC) Dominates Mobile Game Ads

User-generated content (UGC) is currently the hottest trend in mobile game marketing. While it’s making waves, the surprising reality is that these types of advertisements remain underutilized by many game studios. Many in the industry haven’t yet tapped into the full potential of UGC – either because they’re unaware of its advantages or because they’re …

Stages of Player Journey: From Acquisition to Purchase

Stages of Player Journey: From Acquisition to Purchase

Understanding the various stages of player journey is a fundamental strategy for anyone in the mobile gaming industry. Whether you’re an indie developer or part of a large studio, a solid grasp of this funnel can make or break your game’s success. In this article, we’ll explore each crucial stage, from player acquisition to that …

How to Market to Whales: Attracting Big Mobile Game Spenders

How to Market to Whales: Attracting Big Mobile Game Spenders

If you’re in the mobile gaming business, you know that not all players are created equal. When it comes to revenue, a small fraction of your user base can make a disproportionate impact on your bottom line. We call them mobile game whales. But how to market to whales and, more importantly, keep them engaged …

Gameplay Video Ads for Marketing Games: Tips & Tricks

Gameplay Video Ads for Marketing Games: Tips & Tricks

Gameplay video ads are among the most common and effective types of ads for marketing games. Why? Gameplay footage is the best and most truthful representation of a game. Moreover, you have full control of what your game looks like with these types of ads. When done right, gameplay video ads have the power to …

User Acquisition Strategy for Mobile Games: Acquire Users in 2024

User Acquisition Strategy for Mobile Games: Acquire Users in 2024

Wondering how to create a bulletproof user acquisition strategy for mobile games? Look no further – this article is for you. I explain the basics of both organic and paid mobile game user acquisition. Furthermore, I’ve included practical tips to help you get started on your journey towards more users. Ready? What Is Mobile Game …

How to Determine the Right ROAS Goal for Your Game’s UA Campaigns

How to Determine the Right ROAS Goal for Your Game’s UA Campaigns

Not quite sure how to calculate the right ROAS goal for your user acquisition campaigns?  Don’t worry, we got you.  We bring you a seven-step guide to guide you through the process. You will learn which metrics you need to consider and how to calculate them. Let’s get started!  What Is ROAS and Why It’s …

Market Research on User Acquisition for Hyper-Casual Games

Market Research on User Acquisition for Hyper-Casual Games

You want your user acquisition efforts to pay off and we get you. To achieve this with hyper casual games you will need plenty of data. Look no further. Here’s the only analysis you’ll need. We give you an overview of the most recent and relevant market research on hyper casual games coming from Adjust …

Hyper-Casual Games Report: Monetization & Advertising

Hyper-Casual Games Report: Monetization & Advertising

Need data on hyper-casual games and its players to improve your user acquisition and monetization strategy? We got you! In this hyper-casual games report, we cover everything you ever wanted to know about this popular genre. Let’s dive right in! Introduction and Methodology We’ll go over the research that’s based on data from Facebook Gaming’s …

Puzzle Games Report on Players, Monetization, and Advertising

Puzzle Games Report on Players, Monetization, and Advertising

Wondering who is playing puzzle mobile games? What motivates them to play? How to advertise a puzzle game? Which monetization methods work best? You have come to the right place. This puzzle games report covers all of that and much more. Let’s dive in! Introduction and Methodology We’ll go over the research that’s based on …

Mobile RPG Report on RPG Gamers, Monetization Models, and Advertising

Mobile RPG Report on RPG Gamers, Monetization Models, and Advertising

Looking for an extensive  mobile RPG report? You’re in for a treat! In this RPG report, you’ll find out everything you ever wanted to know about mobile role-playing games and its players. We cover: Who are RPG gamers and what motivates them What leads to high churn rates The role of community in mobile role-playing games …

Mobile Strategy Games 2020 Report — Including Ads, Business & Monetization Tactics

Mobile Strategy Games 2020 Report — Including Ads, Business & Monetization Tactics

Wondering who are strategy gamers? You’re in for a treat. In this research, we explore who is playing mobile strategy games and what motivates strategy gamers. We also cover: The role of community in strategy games Features every successful strategy game needs to have Best monetization methods for strategy games The type of ads strategy …

Read more