Gameplay video ads are among the most common and effective types of ads for marketing games. Why? Gameplay footage is the best and most truthful representation of a game. Moreover, you have full control of what your game looks like with these types of ads. When done right, gameplay video ads have the power to …

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Wondering how to create a bulletproof mobile game user acquisition strategy? Look no further – this article is for you. I explain the basics of both organic and paid mobile game user acquisition. Furthermore, I’ve included practical tips to help you get started on your journey towards more users. Ready? What Is Mobile Game User …

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This week, I’ve talked with Claire Rozain, senior user acquisition manager from Gameloft. We dive deep into how the user acquisition manager role is evolving, as well as what are some of the biggest user acquisition challenges for mobile game publishers. Gameloft is a French publisher famous for games like Asphalt 9: Legends and best …

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Remember when farming games were a big deal a couple of years ago? Well, one of them remained quite successful to this day – Hay Day. One of the things that makes this game profitable in the sea of other similar games is its well-thought-out user acquisition and monetization strategies. The team behind Hay Day …

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What if you could have a game that stays in the top charts for years? Lords Mobile publishers sure know the feeling. We’re bringing you a detailed insight into Lords Mobile user acquisition and monetization strategies – all to discover how this game makes the big bucks. How Successful Is Lords Mobile? To get you …

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User segementation helps you better understand your users and focus on their needs. You can go after every user, you need to create segment (small groups) that will help you in your marketing efforts.

Want to learn how to scale user acquisition campaigns effectively? We have plenty of tips for you, so let’s get started right away. Do Extensive Research The first step of any successful user acquisition strategy is doing research, primarily on your target audience. Here’s why that’s important. If you don’t clearly define what type of …

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Imagine you’re in a bowling alley, holding a bowling ball, about to aim at the pins. Your goal is to knock down all the pins with a single roll of the ball. Well, targeting is similar. Imagine the pins as your target audience, while the bowling ball represents ads. The better you aim the ball …

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User acquisition, or commonly referred to as UA is the act of acquiring new users for an app, game, platform or service. User acquisition is building an audience through marketing-driven activity.