In our Homescapes ads analysis, we tackle a burning question in the mobile game industry.  Are misleading puzzle ads an effective way to advertise a mobile game? Many players are calling out Homescapes’ fake ads, but they seem to be working. In this dissection, I go deep into Homescapes user acquisition strategy and its notorious advertisements. …

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Does Wingardium Leviosa ring a bell? If it does, you are the target audience for Jam City’s Harry Potter mobile game. In this article, I dissect Harry Potter: Hogwarts Mystery user acquisition, monetization, and ASO strategies to uncover the magic behind this successful game. But first, here’s some basic info you should know about Harry …

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More than 143 million downloads. 60+ million monthly active users. More than $4 billion in revenue. Sounds impressive? I’m talking about Genshin Impact, a gacha mobile game that has taken the world by storm. In this article, I’m dissecting Genshin Impact advertising strategies, ASO, and user acquisition strategies to find out the secret behind its rapid success. …

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With more than 200 million downloads, Coin Master by Moon Active is one of the top mobile games in the world. Many game developers are wondering, “What’s the secret behind its success? How can I emulate it?” In this article, I answer those questions by dissecting Coin Master advertising strategies and ASO techniques. If you …

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Your ad campaigns were performing really well. You managed to get a ton of game installs at a really low cost. And then, all of a sudden, the numbers collapsed? If this is the case, your mobile game audience might be facing ad fatigue. And it happens to everyone. Luckily, there are ways to save …

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Automation is here and it will change mobile game user acquisition forever. Are you ready for it? Google already started that transition with UAC, but now Facebook is also turning to machine learning with the new Automated App Ads. AAA will change the way user acquisition is done. Those who adapt to these changes right …

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A good video ad for social media is of the utmost importance when marketing a mobile game. Here’s why. Social networks like Facebook, Instagram, and TikTok give you access to a large and diverse audience. But to convert social media users to players, you need killer video advertisements that make people interested in your game. …

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If you want to acquire more users for your mobile game, your best bet is paid advertising campaigns. More specifically, video advertising on social media. Wondering where to start? The first step is writing a script for social media ads. The process of scripting is very important because it helps you create better videos that …

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In this article, we’ll go through the key elements of an ad on Facebook and Snapchat.

Creating Facebook Ads can seem like a simple task, but there are many mistakes you can make while you’re creating ads. We’ve listed 5 most common Facebook Ads mistakes, and avoiding them will make sure your ads have better reach and performance on the biggest social media network.

Nowadays, in-app ads are the most popular app monetization method there is. So we figured you ought to know how to integrate Facebook ads in your app.That’s why we’ve put together this simple how-to blog post. Just follow these simple steps and you’ll be getting that ad revenue in no time! Initial Steps for Facebook …

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