King’s Choice Game Analysis: Drama In Royal Court
Did you know that King’s Choice is one of the top-grossing role-playing games? This game has been quite successful in not only acquiring players but monetizing them as well. The secret to its success is a mix of many different things. Primarily, King’s Choice is a well-designed game with many engaging features. However, its advertising …
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How Royal Match Earned More than $3 Billion in Revenue
Royal Match by Dream Games is a big deal in the mobile gaming industry and the puzzle games market. Since it came out, it’s made over $3 billion and has been downloaded more than 300 million times, according to AppMagic. What’s more, both the money it’s making and the number of downloads are going up. …
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10 Top-Performing Playable Ads Examples for Games
In my recent article on playable ads, I explain why this is one of the most effective ad formats for acquiring mobile gamers. However, the question is, what makes a great playable ad that boosts conversion? To find out, I did some research to find the top 10 playable ad examples for mobile games. Use …
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Get Inspired by These Top Casual Games Ads
Need inspiration for casual games video ad production? You’re in luck – I’ve made a list of top casual games ads that will help you see what’s trending and what makes a top-performing ad creative. The video ads on this list are top-performing ads from the casual game category, on Android, from all ad networks …
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A/B Testing Ads in Mobile Marketing: A Step-by-Step Guide
When creating ads, there are usually a couple of ideas on the table. In this situation, people tend to pick out their favorites. However, it often turns out that the audience does not feel the same way. And just like that – POOF – your advertising budget has gone down the drain. In order to …
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Analysis of Casual Game Ad Creatives from Top-Grossing Games
Are you looking for examples of casual game ad creatives? You’ve come to the right place. In this article, I’m analyzing top-performing casual game advertisements from top-grossing games in the genre – Coin Master, Project Makeover, and Family Island. I will break down the creative concept, target audience, player motivations, CTAs, and ad copy for …
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How to Test Ad Creatives for Mobile Games?
Do you want to acquire more users for a mobile game by improving the effectiveness of your ad campaigns? Are you looking for a systematic and structured way to do so? You’re in for a treat. Facebook Gaming’s Creative Prototyping is just what you’re looking for. It will teach you how to test ad creatives …
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12 Examples of Motivation-Based Creatives for Mobile Games
The mobile gaming market is very saturated. That makes it hard for publishers to stand out. The solution? Motivation-based creatives. This approach can significantly improve the results of your user acquisition campaigns. To help you get started, I’ve analyzed examples of motivation-led creatives from top-performing games. But first, let me explain what motivation-based advertising is …
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The Ultimate Guide to Motivation-Based Creatives For Mobile Games
Wondering what are motivation-based creatives and why you need to use them in your mobile game marketing strategy? You’ve come to the right place. In this guide, I explain everything you need to know about motivation-led ads. You’ll learn what they are and how they can help your user acquisition strategy. I’ve also included a …
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Design Home Analysis: How It Targets Millennial Women?
Did you know that more than half of mobile gamers are women? CrowdStar is a game studio that took notice of that very early on and created a great game for the female audience that’s popular with both genders – Design Home. In our Design Home analysis, I answer the question of how this interior …
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Clockmaker Analysis: The Game That Aged Like Fine Wine
Is it possible for a game to become wildly successful six years in? For Belka Games’ Clockmaker, it is. In our Clockmaker analysis, I try to uncover how this mobile game managed to pull off such an impressive feat. Hint – its developers came up with a good marketing strategy. But first, let me tell …
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Call of Duty Analysis: How It Shot to the Top
From consoles and PC to mobile – the Call of Duty franchise is still going strong. Activision managed to achieve incredible success with Call of Duty: Mobile, breaking records during the first week of release. However, making a successful game for mobile devices comes with unique challenges. The mobile game market is competitive and user …
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