Referral Exclusion List Explained
No correlation between conversions listed in your Facebook ads manager and the ones in Google Analytics? The answer lies in the Referral Exclusion List. What is that? Tune in to find out more… Have you ever wondered why Google Analytics lists paypal.com as a referral conversion source? And Paypal clearly has nothing to do with your sales? …
How to Optimize Google UAC (Universal App Campaigns)?
Today, reaching millions of people is simpler than ever. A laptop and internet connection will do the job. Oh, and let’s not forget about Google. If you’re looking to advertise a mobile app, this is the place to be. Google is more than a search engine; it is also one of the top ad networks …
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