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A/B Testing Ads in Mobile Marketing: A Step-by-Step Guide

A/B Testing Ads in Mobile Marketing: A Step-by-Step Guide

When creating ads, there are usually a couple of ideas on the table.  In this situation, people tend to pick out their favorites. However, it often turns out that the audience does not feel the same way. And just like that – POOF – your advertising budget has gone down the drain.  In order to …

How to Create Mintegral Ads for Apps and Games: A Step-by-Step Guide

How to Create Mintegral Ads for Apps and Games: A Step-by-Step Guide

Want to learn how to create Mintegral ads for apps and games? We got you covered. In this step-by-step guide, we teach you how to set up a Mintegral ad campaign to acquire more users. Considering Mintegral is currently one of the top ad networks for apps & games, it will boost the effectiveness of …

New TikTok feature: Ad Duplication

New TikTok feature: Ad Duplication

Until now, TikTok Ads supported duplication of Ad Groups only. But after an update, it will support ad duplication as well. It will provide additional support to marketers so they could quickly and efficiently re-produce Ads to increase campaign performance and daily spend. You can copy 1 Ad at the time to a new or …

Preview Creative by Ad: New TikTok Update

Preview Creative by Ad: New TikTok Update

  In a new update, TikTok revised the preview feature. From this update on, you can preview your creative by ad level.     As shown in the screenshot above, by going to (selecting) the ad level, you can find the “preview” option below (or next to the) “Log” option. For this option to be …

The Most Innovative Mobile Marketing Campaign Examples

The Most Innovative Mobile Marketing Campaign Examples

Ran out of inspiration for your mobile marketing campaign? Don’t worry, I have the solution. In this article, you will find innovative mobile marketing campaign examples and trends that might just get your creative juices flowing! 1. Rita Ora x EE 5G AR Campaign  Rita Ora, a famous British pop singer, collaborated with EE, a …

How to Successfully Scale User Acquisition Campaigns to Get More Users?

How to Successfully Scale User Acquisition Campaigns to Get More Users?

Want to learn how to scale user acquisition campaigns effectively? We have plenty of tips for you, so let’s get started right away. Do Extensive Research The first step of any successful user acquisition strategy is doing research, primarily on your target audience. Here’s why that’s important. If you don’t clearly define what type of …

How to Optimize Google UAC (Universal App Campaigns)?

How to Optimize Google UAC (Universal App Campaigns)?

Today, reaching millions of people is simpler than ever.  A laptop and internet connection will do the job. Oh, and let’s not forget about Google.  If you’re looking to advertise a mobile app, this is the place to be. Google is more than a search engine; it is also one of the top ad networks …

Which Google Bidding Strategy Should You Use and Why?

Which Google Bidding Strategy Should You Use and Why?

Google Ads platform can automate the way you do your online advertising in a way that will boost your efficiency. If you are just starting out, you might want to consider strategies which will allow you to have more control over your ad spend.

How to Choose the Right GEO for Your Next Media Buying Campaign

How to Choose the Right GEO for Your Next Media Buying Campaign

What’s the right GEO for your next media buying campaign? If you are a business owner, marketing, or biz dev executive you’ve probably been thinking about expanding into different countries or picking the right market to kickstart your new product. Penetrating a new market can often be hard and challenging. But if it’s done properly, …

[CASE STUDY] How to get $7.27 in sales for every $1 invested in Facebook advertising

[CASE STUDY] How to get $7.27 in sales for every $1 invested in Facebook advertising

Many entrepreneurs and companies struggle to breach online markets and turn profitable, so we’ve decided to share our recent experience with this Facebook advertising strategy. Around 3 months ago I’ve met Jonathan Miller, top-notch marketer & co-founder of Breeo Industries, company that manufactures smoke-reducing fire pits. Breeo Industries just started advertising online – their Facebook …

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