Is mixing genres into a single game a good or a bad idea? How can you get the best out of both worlds?   To answer these questions, I analyzed hybrid mobile games.  Find out what hybrid games are, why they are a hot mobile game market trend, how they should work, and more.  Let’s dive …

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According to Sensor Tower, Riot Games’ mobile revenue has surpassed the $100 million mark. The report combined global spending in Teamfight Tactics, Legends of Runeterra, and League of Legends: Wild Rift. The data collected shows impressive growth for Riot Games. The studio joined the mobile gaming market in March 2020. Their first mobile title was …

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In our first edition of Gaming Talks, we do a deep dive into the hottest mobile game trends & features, with Joel Julkunen.  Joel is the Vice President and Co-Founder of GameRefinery, a company specialized in predictive and prescriptive analytics in the mobile game industry. Here’s what he has to say about these important topics.  …

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Garena celebrates as their action game Garena Free Fire hits 1 billion downloads on the Google Play Store, according to its LinkedIn post. This milestone was reached just before the Garena Free Fire’s fourth anniversary coming in August. This makes Garena Free Fire the first battle royale to reach 1 billion downloads. In 2020, it …

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We always describe the mobile marketing industry as ever-changing, fast-paced, and unpredictable. This is particularly accurate for the last few years following the pandemic – a lot has changed. When it comes to mobile marketing trends, we are not only talking about tech advancements like AI. We must also consider how privacy changes have impacted how …

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Google named “mobile gaming” the future of leisure time. Habits change, and modern mobile gamer is far off the gamer stereotype. He plays mobile games while waiting, on the public transport, even on the toilet…

You want your user acquisition efforts to pay off and we get you. To achieve this with hyper casual games you will need plenty of data. Look no further. Here’s the only analysis you’ll need. We give you an overview of the most recent and relevant market research on hyper casual games coming from Adjust …

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Need data on hyper-casual games and its players to improve your user acquisition and monetization strategy? We got you! In this hyper-casual games report, we cover everything you ever wanted to know about this popular genre. Let’s dive right in! Introduction and Methodology We’ll go over the research that’s based on data from Facebook Gaming’s …

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Wondering who is playing puzzle mobile games? What motivates them to play? How to advertise a puzzle game? Which monetization methods work best? You have come to the right place. This puzzle games report covers all of that and much more. Let’s dive in! Introduction and Methodology We’ll go over the research that’s based on …

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Looking for an extensive  mobile RPG report? You’re in for a treat! In this RPG report, you’ll find out everything you ever wanted to know about mobile role-playing games and its players. We cover: Who are RPG gamers and what motivates them What leads to high churn rates The role of community in mobile role-playing games …

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Wondering who are strategy gamers? You’re in for a treat. In this research, we explore who is playing mobile strategy games and what motivates strategy gamers. We also cover: The role of community in strategy games Features every successful strategy game needs to have Best monetization methods for strategy games The type of ads strategy …

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