Live events are the engine driving engagement, retention, and revenue in the mobile gaming industry. They are more than just a live ops tool; they’re an essential strategy that offers dynamic experiences that not just attract users, but transform them into loyal players. The impact of live events is multifaceted – they excite, reward, and …

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Imagine opening your favorite mobile game. What’s the first thing that catches your eye? More often than not, it’s the vibrant array of characters, each with their own unique abilities and backstory. And that’s the crux of character collection in mobile games. Most commonly, character collection is incorporated as a meta-layer, i.e., it exists beyond …

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The hyper-casual games market is a fascinating one. It’s characterized by simplicity, instant playability, and mass appeal. But beneath this apparent simplicity lies a wealth of strategic decisions, design principles, and user engagement techniques that can make the difference between a good game and a great one. In the coming paragraphs, we’ll delve into some …

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Did you know that almost a quarter of mobile game revenue in the United States was generated by IP-based mobile games? (SensorTower) That’s not surprising considering branded mobile games attract big spenders, i.e., those who spend more than $25 per month on mobile games. (Newzoo) Brand IPs also help game publishers reach their audience in …

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Whether you call them idle arcade or arcade idle games, one thing’s for sure – this game genre is quickly transitioning from niche to trending. Due to its unique mix of genres and improved engagement metrics, this profit-generating genre is getting a lot of attention from both game publishers and investors. Find out why in …

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By closely examining the blockchain market and analyzing hundreds of blockchain statistics, I’ve identified key blockchain gaming trends for 2025. Here’s what you need to know! 1. Blockchain Gaming Is Driving Crypto and NFT Adoption Crypto still hasn’t reached mass adoption. The same goes for NFTs and web3 gaming. However, it’s safe to say they …

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If you’re looking for the most extensive and up-to-date list of blockchain statistics from trusted sources, all in one place and neatly sorted by popular categories, this is the only article you need! Our blockchain stats cover the blockchain market, crypto market, NFT market, blockchain gaming, the metaverse, and much more! Make sure to bookmark …

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Looking for a list of top ad intelligence platforms? This article is for you! I’ve handpicked the very best ad intelligence providers on the market and analyzed their features and pricing. These tools will help you understand your competitor’s ad campaigns, make better ad creatives, and improve your overall user acquisition strategy. Let’s start! 1. …

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Looking to boost IAP monetization? You should consider implementing various game features that increase in-app purchase revenue, as well as boost retention. I’ve put together a list of the most important ones for both retention and monetization, so don’t miss out on this article! Game Features That Boost IAP Monetization Let’s kick this off with …

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Gaming is huge and it’s only getting more popular. It’s one of the favorite leisure activities for millions of people. However, gaming is not a popular pastime for younger generations only. We see more and more Gen X and Baby Boomers take up gaming, making the gamer audience even more diverse. Understanding the nuances between how different groups …

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Looking for a list of the most popular mobile games in the world in 2025? These games have millions of players and are ruling the app stores. Without further ado, let’s check out which mobile games are the most popular in 2025. Data source: AppMagic Royal Match First up on our list of most popular mobile …

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