In-app ads can be your game’s best friend or its worst nightmare.  It’s well known that they can jeopardize the in-game user experience. For this reason, you have a tough job of finding the balance between user-friendliness and profits.  To help you with that, we bring you a list of common in-app advertising mistakes.  Let’s …

Continue reading “Stop Making These In-App Advertising Mistakes Right Now”

Your discounts are really generous. You’ve worked really hard on your in-app purchase strategy.   But somehow, it just doesn’t seem to work?  Perhaps it’s time to rethink your game’s monetization messaging. In this article, we bring you all the tips you need to deliver messages that convert.  Let’s get started.  Why Is Monetization Messaging Such …

Continue reading “Perfect Your Monetization Messaging With These Tips”

Game developers often wonder, “Should I rely on in-app purchases or in-app ads? Maybe I should try subscriptions?” The answer to these questions can be a simple YES. I’m talking about hybrid monetization. We bring you everything you need to know about this game monetization trend.  Learn how it works, how top games use it, …

Continue reading “Hybrid Monetization: A Trend That Is Here To Stay”

Offerwalls are not the most popular ad format out there. Some even call them infamous and outdated.  Yet, there are plenty of reasons to use them.  Offerwalls can be a significant revenue stream. They work best with certain game genres and economies. Which ones? How can you get the most out of them? We’ve got …

Continue reading “Offerwalls Are Still Alive: Should You Use Them in Your Game?”

“Just take the same core. We’ll do something different in the meta layer.” Nowadays, this approach seems more common than ever.  Developers copy some kind of core gameplay that works, because, well, it works. Then, they add a bit of their own magic to the mix. In this article, I will explain how meta layers …

Continue reading “Meta Layer Monetization: Analyzing the Big Mobile Gaming Trend”

Slots mobile games are traditionally big moneymakers.       What is it about them? Is it their sheer nature? Or is it the way they monetize? Perhaps it’s both?  To find this out, I analyzed Cash Frenzy monetization. Follow my player journey in Cash Frenzy, learn about its retention and monetization strategies, and more! Cash Frenzy: Market …

Continue reading “Cash Frenzy Monetization: Road to High Revenues”

Remember interstitial ads from the early days of free-to-play mobile games? Back then, they were static, super frequent, and really annoying. Luckily, those days are long gone.  Today, both game developers and ad formats got a bit more sophisticated.   In this article, you will learn everything you need to know about interstitial ads and how …

Continue reading “Interstitial Ads: A Good Idea for Your Game?”

There are so many ways to monetize a game. Some game monetization features that work for other games won’t work for you. And that’s okay. You just have to find the ones that will.  To make this happen, you should do your research. This includes keeping an eye on mobile game monetization trends, top-grossing games, …

Continue reading “Most Popular Mobile Game Monetization Features + Examples”

Before writing this article I believed fictional money casinos could never compete with their real money counterparts in terms of revenue.  And boy, was I wrong.  One particular game changed my mind – Slotomania. This game has been successfully monetizing its free slot machines for years.  We’re here to analyze the Slotomania monetization strategy and …

Continue reading “Slotomania Monetization: Turning Virtual Coins into $1.9 Billion”

League of Legends has been dominating esports for over a decade. The mobile game industry keeps on booming, so it was time for this game to join the competition.  Just like its PC version, League of Legends: Wild Rift claims to be completely free-to-play.  Is it really free-to-play? What’s the game’s monetization strategy? In this …

Continue reading “League of Legends: Wild Rift Monetization Strategy”

Match-3 games can be more than just candies and saga maps. Playrix’s Gardenscapes and Homescapes were the first games on the market to prove this. Playrix brought innovation to both gameplay and monetization. In this article, we are going to dissect Homescapes monetization strategy. But first, let’s run through a few facts about the game.  …

Continue reading “Homescapes Monetization: A Strategy Worth $1.49 Billion”