How Does TikTok Make Money? Uncover TikTok’s Business Model
TikTok has rapidly emerged as one of the most popular social media platforms globally, with over 1 billion monthly active users (MAUs). Its meteoric rise is attributed to its unique content format, algorithmic prowess, and cultural impact. But behind the viral dance challenges and trending sound bites lies a robust business model that has turned …
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New TikTok feature: Ad Duplication
Until now, TikTok Ads supported duplication of Ad Groups only. But after an update, it will support ad duplication as well. It will provide additional support to marketers so they could quickly and efficiently re-produce Ads to increase campaign performance and daily spend. You can copy 1 Ad at the time to a new or …
Did you know that TikTok was the most downloaded social media app in February 2020? That’s right, TikTok is taking over the social media world and its user base is growing rapidly. That represents a huge opportunity for marketers. However, in order to successfully advertise on TikTok, it’s crucial to stay up-to-date with all the …
Preview Creative by Ad: New TikTok Update
In a new update, TikTok revised the preview feature. From this update on, you can preview your creative by ad level. As shown in the screenshot above, by going to (selecting) the ad level, you can find the “preview” option below (or next to the) “Log” option. For this option to be …
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