Is your app engagement dropping? Are you losing users left and right? You should consider mobile app personalization. People are tired of generic interactions with their apps. That includes content and notifications that are not relevant to them. That’s very common. Would you use an app that doesn’t solve your specific problems or caters to …

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App Indexing lets Google index apps just like websites. Deep links to your website appear in Google Search results. That means your users can quickly discover content they’re searching for, landing on the right content in the app.

Want to learn how to create Mintegral ads for apps and games? We got you covered. In this step-by-step guide, we teach you how to set up a Mintegral ad campaign to acquire more users. Considering Mintegral is currently one of the top ad networks for apps & games, it will boost the effectiveness of …

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App store optimization for games is not very different from the usual ASO for other types of apps. It is, however, the most daunting one due to the sheer number of mobile games on the app stores. Experts predict that the global games market will generate around $152.1 billion in 2019. While we play games, the competition in the app stores is rising steadily. It falls to us marketers to penetrate the hard shell of the mobile gaming market and let us see how.

User retention is one of the most important metrics any game publisher should track even before the release of the game. This metric basically tells you how many users returned to your app in the given period.

If you want to grow your app or game, you must have a comprehensive knowledge of the app market as well as your competitors. That’s why it’s important to get access to data and statistics from mobile intelligence providers. Not sure which mobile intelligence platform to choose? Don’t worry. To help you decide, we have …

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What exactly makes a hyper-casual game successful? What are the key elements of a hyper-casual game? This fast ascending game genre seems simple, but there is more to it than it meets the eye.

Imagine this scenario. You have developed a great app and want to monetize it with ads. So you start working with ad networks. However, as the number of ad networks you work with starts growing, it gets increasingly hard to manage them. Not only that, but you’re also not getting the maximum ad revenue. The …

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Did you know game publishers earn an average of $6.50 for every dollar they spend on mobile game influencer marketing? Yep, some even earn up to $20 for every dollar spent. If done right, collaborating with influencers to promote a mobile game can be incredibly successful. It’s no secret that this is a very lucrative …

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This is a guest blog post by InMobi: In the realm of digital marketing, there have historically been two camps: brand marketing and performance marketing. Brand marketing was focused on awareness and other top-of-the-funnel benchmarks, while performance marketing was focused further down the funnel on goals like prospects, leads, downloads/installs, purchases, sign-ups, re-engagements, etc. But, …

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In-app advertising is one of the biggest mobile game monetization trends in 2023. It is a great way for mobile game publishers to earn money off their games. However, in-game advertising revenue depends on the type of mobile game ad formats you choose. That’s why I have put together an overview of the most important …

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