Mobile Marketing

How to Calculate and Increase Your ARPU and ARPDAU?

How to Calculate and Increase Your ARPU and ARPDAU?

ARPU or “Average Revenue Per User” is a metric which will help you understand whether your business model/monetization strategy works (or not).

Visualize your sales funnel with one of these 11 amazing tools! (Pricing + Features included)

Visualize your sales funnel with one of these 11 amazing tools! (Pricing + Features included)

Funnel, noun [ C ] UK ​ /ˈfʌn.əl/ US ​ /ˈfʌn.əl/, an object that has a wide round opening at the top, sloping sides, and a narrow tube at the bottom, used for pouring liquids or powders into containers with narrow necks. So, it makes sense that the sales process is often visualized as a …

How to Successfully Scale User Acquisition Campaigns to Get More Users?

How to Successfully Scale User Acquisition Campaigns to Get More Users?

Want to learn how to scale user acquisition campaigns effectively? We have plenty of tips for you, so let’s get started right away. Do Extensive Research The first step of any successful user acquisition strategy is doing research, primarily on your target audience. Here’s why that’s important. If you don’t clearly define what type of …

Target Audience: Determine It for a Successful Advertising Strategy

Target Audience: Determine It for a Successful Advertising Strategy

Imagine you’re in a bowling alley, holding a bowling ball, about to aim at the pins. Your goal is to knock down all the pins with a single roll of the ball. Well, targeting is similar. Imagine the pins as your target audience, while the bowling ball represents ads. The better you aim the ball …

10 Mobile App Monetization Strategies for Making Profit

10 Mobile App Monetization Strategies for Making Profit

How to make money from your app and don’t lose users while you do it? Put yourself in the users’ shoes and think about which type of ads and which monetization strategy integrates the best with your users’ point of view.

App Marketing Mistakes: Are You Sabotaging Your Success?

App Marketing Mistakes: Are You Sabotaging Your Success?

Each month, Udonis serves over 350 million impressions, acquires over 2 million mobile users & generate over 1.5 million leads for its partners. We took what we learned from the management of multiple campaigns and summed it up in 5 most common mistakes we see in app marketing.

App Reviews: Best Practices for Encouraging User Feedback

App Reviews: Best Practices for Encouraging User Feedback

If you’re reading this, you’re probably wondering how to get your app reviewed. App development is a process that requires great skill, time and efforts. Developing a great product is only half the job. Not all apps share the success of Apex Legends which had 2,4 million players in the first 24 hours of the initial release. That’s why marketing is as important as developing a great product.

Mobile App Analytics: A Necessity, Not an Option

Mobile App Analytics: A Necessity, Not an Option

If you’re just starting in the app&game business, your head might be riddled with questions. You might be wondering if everything works properly and what are users doing in your app. To be able to know that, you should implement mobile app analytics in your app or game – today!

Complete Guide to App Store Optimization

Complete Guide to App Store Optimization

The process of ASO (App Store Optimization) consists of two main parts – optimizing the app page and optimizing the search page. Ranking high in the search results means your future user will find you more easily.

Best Mobile App Analytics Tools and Platforms

Best Mobile App Analytics Tools and Platforms

Mobile app analytics collect and present the data with the insight in all the platforms, and in this article you’ll find 11 top mobile app anlytics listed with pricing details.

Global App Market Ad Spend Prediction

Global App Market Ad Spend Prediction

Where will the global app market go in the following years, after it already surpassed traditional media like television? Data tells us that it will only continue to grow. With our mobile phones becoming “smarter” with every new release, there is less need to use our desktops – we can order a ride with our …

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