In the ever-evolving landscape of mobile marketing, attribution models remain the compass for professionals who navigate through vast oceans of data. But as privacy norms shift, these models are no longer just about leveraging data. They are about understanding and adapting to a more complex ecosystem. The rapid and seismic shifts in the privacy landscape, …

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The VR games market is evolving and maturing. It’s predicted to almost double in size in 2024 and grow at a CAGR of 42%. (Newzoo) That’s thanks to key developments in VR technology, hardware, and software that drive the market forward. Here are the most important VR game trends you should know about. Data source: …

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The VR games market is experiencing a resurgence due to more affordable hardware and software, more high-quality content, and ties with the metaverse. Here’s what you need to know about it. This overview of the VR games market includes VR history, VR adoption, VR gamers, VR game revenues, VR game trends, top headsets, and more! …

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There are notable differences in how younger generations, i.e., Gen Alpha and Gen Z gamers, engage with games, compared to older generations. Moreover, to get insight into the future of gaming and market trends, we need to look at these young generations and their relationship to games, as they’re shaping the future of gaming. In …

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The recent growth of blockchain gaming was nothing short of explosive. We saw the rise of games like Axie Infinity, Alien Worlds, and Splinterlands. You’re probably wondering how did these games become so popular? Why do they have so many monthly users and active communities? The answer lies in a well-executed marketing strategy. Here’s all …

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Looking for a list of top ad intelligence platforms? This article is for you! I’ve handpicked the very best ad intelligence providers on the market and analyzed their features and pricing. These tools will help you understand your competitor’s ad campaigns, make better ad creatives, and improve your overall user acquisition strategy. Let’s start! 1. …

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Looking for mobile attribution platforms that will help you optimize your mobile marketing campaigns? Look no further – I’ve compiled a list of the best mobile attribution tools, along with a guide on how to choose the best one for your business. But before we get into the list, I’ll cover some attribution basics. What …

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Not quite sure how to calculate the right ROAS goal for your user acquisition campaigns?  Don’t worry, we got you.  We bring you a seven-step guide to guide you through the process. You will learn which metrics you need to consider and how to calculate them. Let’s get started!  What Is ROAS and Why It’s …

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“The effects will be apocalyptic. All game publishers and advertisers should be afraid.“ These are just some predictions that surround the discussion on recent IDFA changes.  Are they true?  Well, it depends on who you ask.  Let’s go over everything you need to know about IDFA from how it works, and how it affects mobile …

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We always describe the mobile marketing industry as ever-changing, fast-paced, and unpredictable. This is particularly accurate for the last few years following the pandemic – a lot has changed. When it comes to mobile marketing trends, we are not only talking about tech advancements like AI. We must also consider how privacy changes have impacted how …

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Your ad campaigns were performing really well. You managed to get a ton of game installs at a really low cost. And then, all of a sudden, the numbers collapsed? If this is the case, your mobile game audience might be facing ad fatigue. And it happens to everyone. Luckily, there are ways to save …

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