Learn what is mobile app retention, how to calculate it, and which strategies to implement to boost engagement for your app!

A complete guide to all the current mobile game marketing tips and tricks. Find out how to market your mobile game right now!

Mobile marketing aims to reach an audience on their mobile devices to deliver promotional messages. Learn more about it in the article!

Your app revenue is dropping from month to month? We listed some of the mistakes you are doing and. Check if you did one of those mistakes.

Ad monetization is a great way of making money from your app. But how to decide what is the best app monetization platform to achieve this?

Learn about ARPU, an essential revenue metric for mobile apps and games, including its formula, and how to calculate it and increase it!

Have you ever tried to visualize your sales funnel? These 11 tools can help you, and we even listed pricing and features. Enjoy.

Do you know how to create effective user acquisition campaigns? We'll give you one tip: make sure that your product is scalable.

You probably run ads every day. But, do you know who is your target audience? Maybe our text can help you determine better your strategies.

Wondering how to make a profit from your mobile app? We've listed our top mobile app monetization strategies and models. Check them out.

We took what we learned from the managing thousands of ad campaigns and summed it up in 5 most common app marketing mistakes!