From consoles and PC to mobile – the Call of Duty franchise is still going strong. Activision managed to achieve incredible success with Call of Duty: Mobile, breaking records during the first week of release. In this article, we reveal Call of Duty: Mobile player count, how much money it makes, and other important statistics. …

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Wondering how AFK Arena got so successful? You’ve come to the right place. In our AFK Arena analysis, I go deep into this game’s user acquisition strategy and monetization approach. But before we get into all that, here’s some info about what this game is all about and how well it performs according to the main …

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In our Homescapes ads analysis, we tackle a burning question in the mobile game industry.  Are misleading puzzle ads an effective way to advertise a mobile game? Many players are calling out Homescapes’ fake ads, but they seem to be working. In this dissection, I go deep into Homescapes user acquisition strategy and its notorious advertisements. …

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Getting a game to the top charts in just 4 days of publishing? Sounds impossible, right? Not for Project Makeover, a game that accomplished exactly that. This casual game quickly became a huge success and continued growing. To figure out the secret behind its rapid success, I’m going to analyze different KPIs, game statistics, and …

Continue reading “Project Makeover Dissection: How It Brought Match-3 Back to Life”

Archero is a popular mobile game praised for its innovative gameplay. While it’s not as popular as when it was released, it’s still among mobile games that generate a lot of revenue. That’s largely due to its user acquisition, monetization, and ASO strategies. In this article, I’m going to dissect each aspect thoroughly. Let’s start! …

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Does Wingardium Leviosa ring a bell? If it does, you are the target audience for Jam City’s Harry Potter mobile game. In this article, I dissect Harry Potter: Hogwarts Mystery user acquisition, monetization, and ASO strategies to uncover the magic behind this successful game. But first, here’s some basic info you should know about Harry …

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Genshin Impact is a gacha mobile game that has taken the world by storm. In this article, we answer the burning questions – who made it, how many people play Genshin Impact, when it came out, and why it’s so  popular. We also dissect its user acquisition strategies to find out the secret behind its rapid success. …

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With more than 200 million downloads, Coin Master by Moon Active is one of the top mobile games in the world. Many game developers are wondering, “What’s the secret behind its success? How can I emulate it?” In this article, I answer those questions by dissecting Coin Master advertising strategies and ASO techniques. If you …

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Your ad campaigns were performing really well. You managed to get a ton of game installs at a really low cost. And then, all of a sudden, the numbers collapsed? If this is the case, your mobile game audience might be facing ad fatigue. And it happens to everyone. Luckily, there are ways to save …

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The Facebook Ads algorithm is becoming more and more powerful. It’s no wonder there’s an increasing number of Facebook campaigns for mobile games. But the big question is – how to utilize Facebook Ads for maximum performance? Perhaps you think, “Oh well, I can’t do anything about it. If Facebook likes my ads they will …

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Marketing card games may seem like a daunting task, especially when you don’t have a lot of mobile game marketing experience. But don’t stress – I’m here to help. In this guide, I explain everything you need to know about marketing card games to get more users. You’ll also find out how to create perfect ads …

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