Dive into our Royal Match analysis - covering features, game mechanics, metrics, monetization strategies, top ad creatives, and more!

What is K-factor? How to calculate K-factor? Is K-factor important? Get answers to these questions and learn more about the virality metric.

Bundles, piggy banks, battle passes, and other features intended to boost IAP monetization! Learn why they work and how to implement them.

See the top playable ads examples of 2022, learn what's working for the biggest publishers in different genres, and catch playable trends.

See examples of top casual games ads in Q1 of 2022, learn what's working for the biggest advertisers in the genre and catch creative trends.

Learn what mobile attribution platforms are, who the biggest providers are, and which one you should choose for your app.

Gaming sees no age. Learn all about generations and gaming in our overview of gaming habits for Boomers, Gen X, Millennials, and Gen Z.

What’s the difference between a hyper-casual and hybrid-casual games? Learn about how to create hybrid-casual games and monetize them!

Learn about 57 essential mobile game KPIs that will help you measure how successful your game is, and what you need to do to make it better.

What would you do on a deserted island? Read ASAP to learn the modern as well as dated features of the Family Island monetization strategy.

How to deepen player relationships and why that’s more important than ever? Adapt to privacy changes and leverage first-party data.