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What is mobile gaming? Why it's so popular? Is it better than PC gaming? Is it still profitable? Find out answer to these questions and more!

Learn what does a cohort mean in marketing and how you can use cohort analysis to gain deeper insights into app user behavior.

Learn about gamification of non-gaming apps - a new trend on the rise, including examples and tips on how to gamify your app. Read now!

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Find out how many downloads does Subway Surfers have, when it came out, who made it, how many people play it, and what's the story behind it!

Uncover the most popular mobile game art styles in our detailed guide and learn what visually captivates mobile gamers!

Discover why user-generated content is becoming the biggest game advertising trend. Unlock the power of UGC to elevate your marketing game.