Growing a thriving business and finding success in the ever-growing mobile game market is harder than ever before. To help you out, I’ve summarized the most significant mobile gaming trends for 2024 and beyond. You’ll learn how to: Stand out among thousands of other mobile games Provide users with a high-quality game experience Target the …

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Building a game economy can be described as many things, but simple is not one of them. One of these not-so-simple things is creating a balanced mobile game economy. You don’t need to have a degree in Economics to achieve this. However, if you want to create a successful monetization strategy, you need to have some …

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Are you looking for examples of casual game ad creatives? You’ve come to the right place.  In this article, I’m analyzing top-performing casual game advertisements from top-grossing games in the genre – Coin Master, Project Makeover, and Family Island.  I will break down the creative concept, target audience, player motivations, CTAs, and ad copy for …

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Many game developers are wondering: how do you monetize a mobile game, and which mobile game monetization model should you choose? We answer all of that and more in our complete guide to game monetization. By reading this extensive guide, you’ll learn how to successfully monetize mobile games, come up with mobile game monetization strategies, …

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Do you listen to mobile game podcasts? Are you looking for the best ones? We’ve got you covered! In this article, I list as many as 22 awesome mobile game podcasts that range from game development and user acquisition to game reviews. Why listen to gaming podcasts? Hear about the latest industry news and trends …

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I’m sure you’ve heard merge games are hot right now. The number of developed merge games is constantly growing, and so are their revenues. One of these games is Merge Mansion. In this article, I’m analyzing Merge Mansion monetization. I will guide you through all the strategies this game uses to monetize its players. Let’s …

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Do you want to acquire more users for a mobile game by improving the effectiveness of your ad campaigns? Are you looking for a systematic and structured way to do so? You’re in for a treat. Facebook Gaming’s Creative Prototyping is just what you’re looking for. It will teach you how to test ad creatives …

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Rewarded video ads are the most popular ad format in mobile games. There are many reasons for that.  They are unobtrusive, optional, and a lot of players actually like them. It’s no wonder they are the top ad format for in-app advertising. Nowadays, rewarded video ads appear in all sorts of different genres, games, and …

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Are merge games becoming the new match-3? What’s the secret behind the recent popularity of this puzzle subgenre? How to advertise merge games? In this article, I answer all these questions and more! But first, let’s cover the basics. What Are Merge Games? Merge games are a subgenre of puzzle games, which was the top …

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Merge games are growing at a fast pace. They are also making a lot of money.    Obviously, these games are doing something right in terms of monetization.  For this reason, in this article, I’m analyzing best practices for merge games monetization.  Let’s see how these games merge dollar by dollar – into millions.    Data source: …

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Diamonds, gems, rubies, coins…Whatever they are, players constantly crave them, and game developers want to sell as many of them as possible. In this article, I analyze mobile game currencies.  Currencies are the pillar of in-app purchases and provide the basis for your overall monetization strategy. Furthermore, they drive mobile game revenues, affect user experiences, and …

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