The State of Mobile Game Advertising
Wondering what the current state of mobile game advertising is? You’ve come to the right place. In this report, we uncover the latest ad network trends, game genre trends, as well as creative trends in the mobile gaming industry. All data in this article comes from SensorTower’s The State of Mobile Game Advertising report. It’s …
50+ Push Notification Examples for Mobile Games
Push notifications can be an amazing tool for user retention and engagement. But sometimes, they are just utterly annoying. There is a fine line between the two. Best practices suggest that push notifications should be relevant, timely, and valuable. The problem? This is much easier said than done. Even some of the world’s top-grossing games …
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Choices: Stories You Play Monetization Strategy Revealed
When monetizing a game, you need to make a lot of choices. Some of them will be right, some will be wrong. Speaking of choices, in this article, I’m analyzing a game called Choices. More precisely, its monetization strategy. Keep reading to find out everything about Choices: Stories You Play monetization and all the other …
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Battle Pass: Examples in Top-Grossing Games & Best Practices
Some say they are becoming mandatory for mobile games. Others wouldn’t go that far, but one thing is for sure – the battle pass feature is a hot mobile game market trend. Let’s go over everything you need to know about battle passes. What Is a Battle Pass? A battle pass is a type of …
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Collection Systems in Mobile Games
Collection systems in mobile games are currently one of the biggest mobile game market trends. If you get them right, they can make your game more diverse, enjoyable, and most importantly, more lucrative. In this article, you will find out what collection systems are, how different games use them, and what are the best ways …
Gaming Talks: Claire Rozain from Gameloft on Mobile Game UA
This week, I’ve talked with Claire Rozain, senior user acquisition manager from Gameloft. We dive deep into how the user acquisition manager role is evolving, as well as what are some of the biggest user acquisition challenges for mobile game publishers. Gameloft is a French publisher famous for games like Asphalt 9: Legends and best …
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Top 13 Social Features in Mobile Games with Examples
PC and console gaming always had strong communities. Mobile gaming, on the other hand – not so much. However, over the last few years, this is changing. Social features have become one of the main mobile game market trends. In this article, I’m analyzing different social features in mobile games. Find out which ones are …
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Mixing Genres into Hybrid Mobile Games: A Success Formula?
Is mixing genres into a single game a good or a bad idea? How can you get the best out of both worlds? To answer these questions, I analyzed hybrid mobile games. Find out what hybrid games are, why they are a hot mobile game market trend, how they should work, and more. Let’s dive …
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Monetizing Mobile Games in Asia: Best Practices
It’s no secret that the mobile game market is flourishing around the globe. However, you shouldn’t observe it as a whole. Especially if you’re a mobile game developer looking to monetize your game. Some methods that work for monetizing a game in the U.S. will not work in, for example, China. For this reason, I …
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How to Determine the Right ROAS Goal for Your Game’s UA Campaigns
Not quite sure how to calculate the right ROAS goal for your user acquisition campaigns? Don’t worry, we got you. We bring you a seven-step guide to guide you through the process. You will learn which metrics you need to consider and how to calculate them. Let’s get started! What Is ROAS and Why It’s …
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Gaming Talks: Joel Julkunen on Top Mobile Game Trends & Features
In our first edition of Gaming Talks, we do a deep dive into the hottest mobile game trends & features, with Joel Julkunen. Joel is the Vice President and Co-Founder of GameRefinery, a company specialized in predictive and prescriptive analytics in the mobile game industry. Here’s what he has to say about these important topics. …
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June’s Journey Monetization Model: Here’s Why It Works
The puzzle genre is a pond full of fish. Big fish rule the pond, and it’s not easy to survive. Therefore, when a game succeeds in this genre, you know it’s something. June’s Journey is an example of such a game. In this article, I analyzed June’s Journey monetization strategy. I covered the game’s most …
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