What are the key metrics of an app?

User Engagement Retention Rate Acquisition Channels Lifetime Value (LTV) Conversion Rate

An app metric is a quantitative measure used to assess the performance and success of a mobile application. These metrics provide insights into user behavior, app performance, and business impact, guiding developers and marketers in decision-making and strategy refinement.

How do I check my app metrics?

To check your app metrics, you can use various analytics tools and platforms designed for mobile app tracking. Common tools include: Google Analytics for Firebase: Offers comprehensive analytics specifically tailored for mobile apps. Mixpanel: Provides detailed user tracking and insights. Flurry Analytics: A free tool that gives insights into app usage and user behavior. App Annie: Focuses on app market data and analytics. These platforms require integrating their SDKs into your app to start collecting data.

How do you measure an app?

Measuring an app involves tracking various metrics through analytics tools. After integrating an analytics SDK into your app, you can start measuring metrics like user engagement, retention rates, acquisition sources, and more. The choice of metrics depends on your goals, whether focusing on growth, engagement, monetization, or user satisfaction.

What are the 4 main metrics?

The 4 main metrics, often referred to in various frameworks, typically include: Acquisition: How users find and download your app. Engagement: How active users are within the app. Monetization: How the app generates revenue from users. Retention: How well the app retains users over time.

What are the 4 key metrics tools?

Four key tools for measuring app metrics include: Google Analytics for Firebase Mixpanel Flurry Analytics App Annie Each tool has its strengths, offering various features for tracking, analyzing, and interpreting app performance data.

How to benchmark mobile apps?

Benchmarking mobile apps involves comparing your app’s performance metrics against industry standards or competitors. Steps include: Identify key metrics relevant to your app’s success. Use analytics tools to gather your app’s data on these metrics. Research industry averages or obtain competitor data (from public sources or analytics platforms offering benchmarking data). Compare your app’s performance against these benchmarks to identify areas of strength and opportunities for improvement.

How do apps measure engagement?

Apps measure engagement by tracking interactions users have with the app. Key engagement metrics include: Session Length: The time spent in the app per visit. Frequency of Use: How often the app is used within a given timeframe. Interactions Per Session: The number of actions (e.g., clicks, swipes) taken during a session. Retention Rate: How often users return to the app after their first visit. Analytics tools collect and analyze these metrics, providing insights into how engaged your users are.

31 Mobile App Metrics to Track Performance and Engagement

by Andrea Knezovic, April 4, 2024

#Analytics

#metrics

User Acquisition Metrics
App Engagement Metrics
Mobile App Retention Metrics
Mobile App Monetization Metrics
App Marketing Metrics
Social Sharing and Virality Metrics
App User Experience Metrics
Customer Support and Feedback Metrics
Additional App Metrics
Track App Metrics with Udonis Dashboards

Understanding your mobile app’s performance is crucial, and that’s where mobile app metrics come into play.

These 31 essential metrics will give you a clear picture of user engagement and overall app success. Whether you’re just starting out or looking to improve an existing app, knowing these metrics and KPIs is key.

User Acquisition Metrics

Cost Per Install (CPI): The cost to acquire a new user who installs the app.
Download Rate: The number of app downloads over a specific period.
Install Rate: The percentage of users who install the app after visiting the app store page.
Organic vs. Paid Install: The proportion of users who found the app through unpaid (organic) versus paid channels.

App Engagement Metrics

Daily Active Users (DAU): The number of unique users who engage with the app daily.
Monthly Active Users (MAU): The number of unique users who engage with the app monthly.
Session Length: The average duration of a user session within the app.
Session Interval: The average time between user sessions.
Screen Flow: The sequence of screens viewed by users during a session, illustrating the user journey.

Mobile App Retention Metrics

Day 1, 7, 30 Retention Rates: The percentage of users who return to the app 1, 7, and 30 days after the first visit.
Churn Rate: The percentage of users who stop using the app over a specific period.
Lifetime Value (LTV): The total revenue a user is expected to generate throughout their lifetime of using the app.

mobile app monetization strategies for making profit and earning money

Mobile App Monetization Metrics

Average Revenue Per User (ARPU): The average revenue generated per user.
Average Revenue Per Paying User (ARPPU): The average revenue generated from paying users only.
Conversion Rate: The percentage of users who make a purchase.
In-App Purchase Revenue: Revenue generated from purchases made within the app.
Ad Revenue: Revenue generated from displaying ads within the app.

App Marketing Metrics

Cost Per Acquisition (CPA): The cost to acquire a customer, not just a user install.
Click-Through Rate (CTR): The percentage of users who click on an ad after seeing it.
Install Attribution: Identifying which marketing channels or campaigns lead to app installs.
Return on Ad Spend (ROAS): The revenue generated for every dollar spent on advertising.

in app purchases money monetization

Social Sharing and Virality Metrics

K-Factor: A measure of an app’s virality, indicating how many new users each user brings to the app.
Shares Per User: The average number of times a user shares app content or invites to others.

App User Experience Metrics

Load Time: The time it takes for the app to start up.
Crash Rate: The percentage of app sessions that result in a crash.
App Store Ratings and Reviews: User-provided ratings and feedback on the app store.

Customer Support and Feedback Metrics

Ticket Volume: The number of customer support requests received.
Resolution Time: The average time taken to resolve customer support tickets.
Net Promoter Score (NPS): A measure of customer satisfaction and loyalty.

Additional App Metrics

Feature Usage: The frequency and duration of specific feature usage within the app.
User Lifetime: The average time a user spends with the app before churning.

marketing dashboard

Track App Metrics with Udonis Dashboards

Udonis Dashboards streamline mobile app metric tracking by consolidating all your essential metrics in one place. This platform offers real-time performance insights, allowing for quick, informed decisions and strategy adjustments. With Udonis Dashboards, monitoring your app’s success becomes effortless, keeping you ahead in the game.

Ready to make your data work for you? Contact us now!