In marketing, understanding your customers is key. Market segmentation splits your audience into groups to target them more effectively. While there are several types such as demographic, geographic, firmographic, and psychographic, behavioral segmentation focuses on customers’ actions like their buying habits and product usage. Put simply, this approach helps you to optimize products and marketing …

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Have you ever noticed how some ads seem like they’re made just for you? This precision comes from a technique called demographic segmentation, one of the key methods in market segmentation. Together with behavioral, psychographic, firmographic, and geographic segmentation, it helps businesses create products or advertisements that really connect with specific groups of people. In …

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Curious how businesses customize their strategies to resonate perfectly with local markets? They use something called geographic segmentation. It’s a clever market segmentation method, alongside other approaches like: demographic segmentation psychographic segmentation firmographic segmentation behavioral segmentation Ready to learn how it all works? Let’s explore the magic of geographic segmentation. What is Geographic Segmentation: Definition in …

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Learn about psychographic segmentation, a type of market segmentation that helps marketers understand the psychological characteristics of their audience. What Is Psychographic Segmentation? Let’s define psychographic segmentation in a way that’s easy to understand. Psychographic segmentation is a method marketers use to group people based on their interests, habits, and beliefs. It can help you …

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Need some inspiration for your next ad campaign? Check out these successful advertisement examples from the past year. I’ve included a mix of traditional and digital ads. 1. The Barbie Movie Ad Campaign One of the best advertisement examples is The Barbie movie advertising campaign. It was a clever mix of fun experiences and cool …

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You might have heard the terms marketing and advertising used interchangeably. But are marketing and advertising the same thing? Let’s untangle this puzzle together. Understanding the important distinction between marketing vs advertising will reveal how they uniquely contribute to business success. Are Marketing and Advertising the Same Thing? In short, no, marketing and advertising are …

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Learn what is an advertisement, or ad, in marketing and the main types of ads. We’ve also included successful advertisement examples from popular brands. What is an Advertisement – Definition in Marketing Simply put, an advertisement is a tool used in marketing and advertising to promote or sell a product, service, or idea. It allows …

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The VR games market is evolving and maturing. It’s predicted to almost double in size in 2024 and grow at a CAGR of 42%. (Newzoo) That’s thanks to key developments in VR technology, hardware, and software that drive the market forward. Here are the most important VR game trends you should know about. Data source: …

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The VR games market is experiencing a resurgence due to more affordable hardware and software, more high-quality content, and ties with the metaverse. Here’s what you need to know about it. This overview of the VR games market includes VR history, VR adoption, VR gamers, VR game revenues, VR game trends, top headsets, and more! …

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When creating ads, there are usually a couple of ideas on the table.  In this situation, people tend to pick out their favorites. However, it often turns out that the audience does not feel the same way. And just like that – POOF – your advertising budget has gone down the drain.  In order to …

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In this article, we’ll go through the key elements of an ad on Facebook and Snapchat.