Learn about ARPU, an essential revenue metric for mobile apps and games, including its formula, and how to calculate it and increase it!

Mobile game whales are a tiny group (around 2%) of players that drive the majority of mobile game revenue. Learn how to "catch" them!

Have you ever tried to visualize your sales funnel? These 11 tools can help you, and we even listed pricing and features. Enjoy.

Do you know how to create effective user acquisition campaigns? We'll give you one tip: make sure that your product is scalable.

You probably run ads every day. But, do you know who is your target audience? Maybe our text can help you determine better your strategies.

Have you ever created custom intent audience? We made step-by-step process. Feel free to use it and turn your campaigns into successful ones.

Wondering how to make a profit from your mobile app? We've listed our top mobile app monetization strategies and models. Check them out.

What we cover is this: How Google UAC works? What can you optimize Universal App Campaigns for? Where to place UAC? Find out.

If you're wondering how to optimize your Facebook campaigns check our 10 tips and increase conversions with Facebook Ad Images.

Let's be honest. Google Keyword Planner is easy to use tool. So, why should you start your keyword research with Google Keyword Planner?

In our guide for advertisers and developers, learn how to use Apple Search Ads to get more downloads for your mobile app!