Target Audience: Determine It for a Successful Advertising Strategy
Imagine you’re in a bowling alley, holding a bowling ball, about to aim at the pins. Your goal is to knock down all the pins with a single roll of the ball. Well, targeting is similar. Imagine the pins as your target audience, while the bowling ball represents ads. The better you aim the ball …
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How to Optimize Google UAC (Universal App Campaigns)?
Today, reaching millions of people is simpler than ever. A laptop and internet connection will do the job. Oh, and let’s not forget about Google. If you’re looking to advertise a mobile app, this is the place to be. Google is more than a search engine; it is also one of the top ad networks …
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Apple Search Ads: A Complete Guide
Introduced back in 2016, Apple Search Ads enabled thousands of developers and App Store publishers to get ahead of the competition and find users in the App Store. Android still remains the globally most popular, open-source operating system, currently holding a 72% percent share of the worldwide market. Meanwhile, iOS has a worldwide market share …
Snapchat Ad Formats: A Definitive Guide
So, if you’re just starting to advertise on Snapchat, you’re probably wondering what are the best practices when creating Snapchat video ads (“Snap ads”).
You need to understand your audience and have a clear vision of your goals when using Snapchat. In our practice, Snapchat has proven great for acquiring users for mobile apps and games.
App Marketing Mistakes: Are You Sabotaging Your Success?
Each month, Udonis serves over 350 million impressions, acquires over 2 million mobile users & generate over 1.5 million leads for its partners. We took what we learned from the management of multiple campaigns and summed it up in 5 most common mistakes we see in app marketing.
How to Do Keyword Research for App Store Optimization (ASO)?
Looking for tips on how to do keyword research for app store optimization? You’ve come to the right place. In this practical guide, you’ll learn the step-by-step process of finding keywords that will boost your ASO efforts and drive organic user acquisition to your app or game. But first, here are the basics of ASO …
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