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Apple Search Ads: The Ultimate Guide for 2025

Apple Search Ads: The Ultimate Guide for 2025

In our guide for advertisers and developers, learn how to use Apple Search Ads to get more downloads for your mobile app!
Snapchat Ad Formats: A Definitive Guide

Snapchat Ad Formats: A Definitive Guide

What are the best practices when creating a Snapchat ad? Here is the guide to six Snapchat ad formats and tips for optimizing them!
App Marketing Mistakes: Are You Sabotaging Your Success?

App Marketing Mistakes: Are You Sabotaging Your Success?

We took what we learned from the managing thousands of ad campaigns and summed it up in 5 most common app marketing mistakes!
How to Do Keyword Research for App Store Optimization (ASO)?

How to Do Keyword Research for App Store Optimization (ASO)?

Check out our article about keyword research for app store optimization and reap the benefits of a winning ASO strategy. Read now!
Which Google Bidding Strategy Should You Use and Why?

Which Google Bidding Strategy Should You Use and Why?

There is plenty of Google bidding strategies, but do you know which one is the best way to advertise your business and boost your efficiency?
The Facebook Ads Library – All Facebook Ads in One Place

The Facebook Ads Library – All Facebook Ads in One Place

If you ever wanted to see how much a certain competitor spent on Facebook ads just check Facebook ads library. Learn something new about them.
App Reviews: Best Practices for Encouraging User Feedback

App Reviews: Best Practices for Encouraging User Feedback

If you are googling this you're probably wondering how to get more app reviews. We can help - read our step-by-step guide.
Mobile App Analytics: A Necessity, Not an Option

Mobile App Analytics: A Necessity, Not an Option

Are you using mobile app analytics? If your answer is no, then you should read this article. You'll thank us later.
What Is User Acquisition (UA)? Definition, Example, and Strategies

What Is User Acquisition (UA)? Definition, Example, and Strategies

Find out what is user acquisition in marketing and learn about the main UA models, complete with examples and strategies!
App Store Optimization (ASO): The Complete 2025 Guide

App Store Optimization (ASO): The Complete 2025 Guide

The process of App Store Optimization has many moving parts. Read our guide to learn how to organically attract more users for your app!
Facebook Ads Manager Updates to Be Aware of in 2025

Facebook Ads Manager Updates to Be Aware of in 2025

There are many Facebook Ads Manager updates happening each year. In this article, we're bringing you the most important updates for 2023.
Top Mobile App Analytics Tools and Platforms for 2025

Top Mobile App Analytics Tools and Platforms for 2025

You created an app and now what? You have to start using app analytics tools to collect and analyze data. Here are our favorites.
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