Mobile has only continued to grow in 2018, and with customers being more open to in-app purchases, consumer spend grew rapidly. We didn’t see many of new games – PUBG was a phenomenon transitioning from console to mobile. Hyper-casual titles were very successful in 2018. Will 5 years later hyper-casual remain at the top of the charts?

As you know, being an indie developer is not easy. You got to do all the work by yourself and compete in a very crowded market. With so many mobile games in the app stores, it’s hard to get noticed and get people to play your game. Furthermore, big companies, powered by big budgets, are …

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Mobile marketing used to be just a small part of digital marketing. Nowadays, it’s the most important channel for reaching customers, and companies recognize its many benefits. To keep up with this dynamic market, make sure to check out our list of mobile marketing statistics and trends for 2024. Mobile Marketing Market Statistics To start …

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Mobile game development is only a part of the full software cycle. If you wish a successful mobile game, you will need to research the market and work on promotion even before the actual development has started. Mobile game developers face many challenges today. To combat these challenges, adapt by starting with your mobile game promotion today. The early bird gets the worm.

We will show you in this post how, where, and when to start your mobile game promotion. This guide to mobile marketing will brief you on all the ins and outs of a successful mobile app promotion. Don’t believe me? Our results speak volumes. Take a peek.

Mobile whales are a rare but valuable breed of mobile users. The term is used to describe a group of mobile users that drive most of the revenue in the app. Do you know how many mobile users are whales and how much money do they spend? If you don’t have any better fish to fry, join the hunt for Moby Dick. Be warned, this is no fishing expedition.

User acquisition, or commonly referred to as UA is the act of acquiring new users for an app, game, platform or service. User acquisition is building an audience through marketing-driven activity.

The truth is if you think that the only thing which matters is having a game which is cool & people like to play it – you haven’t been taught right.