Mobile Games

Ad Fatigue in Mobile Game Ads and How to Prevent It

Ad Fatigue in Mobile Game Ads and How to Prevent It

Your ad campaigns were performing really well. You managed to get a ton of game installs at a really low cost. And then, all of a sudden, the numbers collapsed? If this is the case, your mobile game audience might be facing ad fatigue. And it happens to everyone. Luckily, there are ways to save …

How to Use Facebook’s Automated App Ads to Acquire Mobile Game Players?

How to Use Facebook’s Automated App Ads to Acquire Mobile Game Players?

Automation is here and it will change mobile game user acquisition forever. Are you ready for it? Google already started that transition with UAC, but now Facebook is also turning to machine learning with the new Automated App Ads. AAA will change the way user acquisition is done. Those who adapt to these changes right …

Subscription Monetization: A Big Mobile Gaming Trend

Subscription Monetization: A Big Mobile Gaming Trend

Have you paid a subscription fee lately? Or you are using someone else’s Netflix like me? Either way, you’ve probably noticed that subscriptions are all around us. And they have become one of the biggest monetization trends for mobile games. It works so well for a lot of apps and other services. Why wouldn’t it …

How to Create a Mobile Game Video Ad for Social Media?

How to Create a Mobile Game Video Ad for Social Media?

A good video ad for social media is of the utmost importance when marketing a mobile game. Here’s why. Social networks like Facebook, Instagram, and TikTok give you access to a large and diverse audience. But to convert social media users to players, you need killer video advertisements that make people interested in your game. …

In-App Ads: Ultimate Guide for Game Publishers

In-App Ads: Ultimate Guide for Game Publishers

Some say it’s a necessary evil. Others call it vital to the mobile game economy. Most game developers agree that it’s essential for mobile game monetization. Of course, I’m talking about in-app ads – one of the biggest monetization trends.  Over the last few years, we witnessed the rise of in-app advertising. And mobile gamers are …

In-App Purchases Guide for Successful Mobile Game Monetization

In-App Purchases Guide for Successful Mobile Game Monetization

Getting something for free simply feels priceless. For this reason, you’ve decided to create a free-to-play mobile game. Now the question is, how to monetize it? Should you go for in-app purchases, in-app ads, or a hybrid model? We’re here to help you decide. In-app purchases are a great idea for a lot of games, …

How to Write a Script for Social Media Ads for Games?

How to Write a Script for Social Media Ads for Games?

If you want to acquire more users for your mobile game, your best bet is paid advertising campaigns. More specifically, video advertising on social media. Wondering where to start? The first step is writing a script for social media ads. The process of scripting is very important because it helps you create better videos that …

Top 15 Mobile Game Ad Networks to Acquire Players

Top 15 Mobile Game Ad Networks to Acquire Players

Feel like you’re constantly wasting your user acquisition budget on the wrong users? Wondering where you can find engaged, loyal, and monetizable users for your mobile game?  To find these users in the right places, you must know which ad networks are the best choice for your user acquisition campaigns. For this reason, we’ve listed …

Top 18 Video Ad Tools and Resources for Mobile Games

Top 18 Video Ad Tools and Resources for Mobile Games

With so many apps and games out there, standing out is more difficult than ever. If you manage to create video ads that capture the users’ attention, you’re on the right track. Creating videos from scratch is a process that includes different tools, assets, and of course, a bit of know-how. We’ve listed all types …

Who Are the Modern Mobile Gamers: Breaking Gamer Stereotypes

Who Are the Modern Mobile Gamers: Breaking Gamer Stereotypes

Google named “mobile gaming” the future of leisure time. Habits change, and modern mobile gamer is far off the gamer stereotype. He plays mobile games while waiting, on the public transport, even on the toilet…

10 Ways to Lower Your Mobile Game’s Churn Rate

10 Ways to Lower Your Mobile Game’s Churn Rate

Want to know why people keep abandoning your mobile game?  You’re not alone.  Churn rate is a mobile game metric that keeps game developers awake at night.  Users abandon apps all the time, even the ones they like.   For this reason, every user you manage to keep is valuable. There are so many reasons why …

Reach Key Mobile Game Monetization KPIs With These Tips

Reach Key Mobile Game Monetization KPIs With These Tips

Struggling to make your mobile game profitable? You probably need to rethink your monetization strategy. We’re here to help with that. In this article, we’ll go over the most important mobile game monetization KPIs as well as tips on how to reach them. Let’s dive right in! KPI #1: Day 7 Retention Above 10% User …

Read more