If you want your app to grow and be one step ahead of the competition, you need data. Lots of it. You need to know what’s going on in the app market and what your competitors are doing. That’s the only way you can get ahead.
But how do you get all that app data and market insight?
These 16 top mobile app data companies have all the data you need to become a winner.
AppAnnie
When it comes to mobile data, AppAnnie is leading the game. With its advanced data and analytics platforms, it will be of the top mobile app data companies in 2022. AppAnnie’s database includes data on more than 8 million apps, which is quite impressive.
With its platform, you get valuable insight into the app market, and the ability to analyze how your competitors’ apps are performing.
The only drawback is the fact AppAnnie hides the pricing information. As you will see further down the list, they’re not the only mobile app data company to do so, but it’s still frustrating.
AppAnnie Products and Features
- App intelligence
- Data tracking
- Advanced reviews
AppAnnie Pricing
- For pricing contact AppAnnie
Apptopia
What makes Apptopia among the top mobile app data companies in 2022 is its superb analytics and market intelligence services. It is a great tool for getting insight into the mobile app market. Apptopia offers you performance analysis of more than 3 million apps around the globe and helps you make sense of the data.
You can basically spy on your competitors and use that knowledge to your advantage. Wondering what type of data you get on your competitors? Everything from the number of downloads, usage, retention, and SDK data to advertising and sales revenue. However, it’s important to note that these are only estimates.
What’s new is a partnership between Apptopia and Bloomberg that resulted in even more and better-organized data for the financial sector. They worked with top brands like Spotify, Uber, Pinterest, Sonny, and Comcast.
Apptopia Products and Features
- Ad creatives analysis
- Market analysis
- User acquisition tools
- Audience intelligence
- Sales intelligence
Apptopia Pricing
- Radar – Starter plan ($2,000 a month), Professional ($3,600 a month)
- Advertising IQ $999 a month
- Sales Prospector Starter plan ($2,000 a month), Professional ($3,600 a month)
- Full product bundle $5,500 a month
SensorTower
Data and marketing insights are essential for growing your app. SensorTower provides you with data that will help you answer the toughest app market questions.
You can find out what your competitors are doing and get valuable data on the top apps. That allows you to see how your app compares and what you could do better. You also get info on top mobile marketing campaigns and you can see which ads are working and which aren’t.
All that gives you a competitive advantage and knowledge to improve your app’s visibility in the app stores and ultimately get more downloads.
SensorTower Products and Features
- App store optimization
- Competitive analysis
- Localization analysis
- App monitoring
- Impression analysis
- Usage data
- Daily reports
SensorTower Pricing
- For pricing, you need to contact SensorTower
SimilarWeb
The SimilarWeb platform offers analytics for websites and apps and it is among the top mobile app data companies in 2022. Its competitive analysis feature enables you to see the total visits, traffics, ranking, and engagement of your competitors.
It is a great tool for analyzing marketing trends and staying on top of your game. Other great SimilarWeb features include keyword generator and competitor keyword research. Those allow you to see which keywords are getting the most traffic and what keywords your competitors rank for. Another plus is SimilarWeb’s easy-to-use interface that’s incredibly intuitive.
Similar Web Products and Features
- Competitive analysis
- Marketing strategy
- Competitor keyword research
- Keyword generator
- Category analysis
- Affiliate and referral traffic data
Similar Web Pricing
- Free trial
- Contact SimilarWeb for enterprise pricing
MixRank
MixRank is an incredibly useful tool for getting a comprehensive knowledge of the mobile market and ecosystem. It allows you to search and inspect apps in their extensive database based on different technologies and SDKs.
You can also track apps by creating different watch lists and export any data you need into a CSV file or through API integration. The only drawback is that their interface could be more user-friendly.
They worked with companies like InMobi, Intel, Factual, and Foursquare.
MixRank Products and Features
- App intelligence
- Mobile app database
- Competitive analysis
MixRank Pricing
- Enterprise plan $5,000 a month
MightySignal
MightySignal is one of the leading mobile app data companies and some are calling it the best SDK scanner available on the market. Its SDK intelligence allows you to track which apps have added which SDK in real-time.
You can also see the rank of each app and even how much money your competitors are spending. That allows you to find new customers and have a better understanding of the app market. All the data is updated regularly and is very accurate, which cannot be said for many other mobile app data companies.
MightlySignal Products and Features
- SDK intelligence
- Account-based marketing
- Lead generation
MightySignal Pricing
- Contact MightySignal to get pricing details
Datanyze
Datanyze is one of the top mobile data companies that specialize in technographics. It’s a very useful tool for anyone who wants to target accounts based on the technologies they’re using. It helps you find new prospects, increase sales, and grow your business.
What’s great about Datanyze is that they offer free technographic analysis as well as a Chrome extension called Datanyze Insider. They’re known for constantly improving and coming up with new features.
Datanyze Products and Features
- Technology tracking
- Predictive analytics
- Prospecting
- Business intelligence
Datanyze Pricing
- Contact Datanyze for pricing
Mobbo
Mobbo is a mobile app data company that specializes in lead generation. It helps you find new prospects based on comprehensive technology data and market insights. With over 13 million apps and 3.5 million companies in their database, it allows you to acquire important information about your competitors and use it to your advantage.
This tool enables you to search and sort apps based on the platform, SDK’s, price, rating, downloads, company size, in-app purchases, and many more. This companyhas worked with clients like AppsFlyer, Fyber, InMobi, and RevMob.
Mobbo Products and Features
- App intelligence
- SDK intelligence
- Lead generation
- Market research
Mobbo Pricing
- SMB $999
- Professional $1,999
- Enterprise – Contact Mobbo for pricing
Mobile Action
Mobile Action allows you to get insider knowledge of app marketing. You can find out what your competitors are doing and how much they’re earning by using Revenue Estimates. There are also Download Estimates, DAU, and MAU Estimates, which give you an insight into the usage of your competitors’ apps.
App store optimization becomes easy with Mobile Action’s ASO intelligence. You have the option to do thorough keyword research, including ranking history and organic downloads per keyword.
What’s particularly useful is the ASO report that tells you everything you need to know about app store optimization of each app in the database. Plus, you get keyword suggestions that help you improve your ASO strategy.
Businesses like Adobe, eBay, LetGo, and Topps have all used Mobile Action products.
Mobile Action Products and Features
- Market intelligence
- Advertising intelligence
- ASO intelligence
Mobile Action Pricing
- Free trial
- Startup – $69 per month
- Growth – $299 per month
- Business – $599 per month
Appfigures
Appfigures is another great tool every developer should have in their arsenal. It provides you with all the information you need to rank high in the app store, improve the visibility of your app, and get more downloads. You can also monitor your apps in the store and get extensive reports on their performance. Another plus is that it’s very user-friendly and simple to use.
Some of Appfigures’ clients include Nike, Snapchat, Epic Games, Microsoft, Slack, and Airbnb. It is definitely among the top mobile app data companies in 2022.
Appfigures Products and Features
- Store analytics
- App store optimization
- Market research
- App store database & API
Appfigures Pricing
- Free 14-day trial
- Connect $14.99 per month
- Monitor $29.99 per month
- Optimize $99.99 per month
- Grow $299.99 per month
42matters
42matters offers you a comprehensive app database. It allows you to search for apps and filter them by the developer, category, web domain, price, in-app purchases, language, countries, SDK integrations, etc.
Once you find the app data you need, you can easily export it to your email address. There are more than 6 million apps and over 1000 SDKs in 42matter’s database.
42matters Products and Features
- App intelligence
- App data and insights
- SDK analysis
42matters Pricing
- Free 14-day trial
- Basic $49 per month
- Start-up $199 per month
- Professional $599 per month
- Growth $899 per month
- Enterprise $1499 per month
Localytics
Localytics is a cloud-based platform that provides a variety of data on user behavior. That includes app installs, session lengths, funnels, cohort retention, return rates, etc.
All of this data can be used for app promotion as well as retargeting. Some unique features Localytics provides are push notifications and in-app messaging. There is also a free version of this tool, so anyone can test it up to a certain data point.
Localytics Features
- Deep customer insights
- Intelligent personalization
- Omni-channel engagement
Localytics pricing
- Pricing depends on data volume
- Community edition – free
- Premium edition – $95/month per app
- Enterprise edition – $895/month (all apps included)
- Enterprise analytics and marketing edition – $1,790 (all apps included)
Amplitude
Amplitude is an app analytics platform that provides publishers with valuable information about their users in real-time.
It allows you to track your app users’ complete journeys, from start to finish. The platform captures all in-app events that matter for your app. For example, it can show you the points where your users become high-quality users.
With this type of data in mind, you can further improve your app’s user experience.
Amplitude Features
- Real-time data
- Basic and advanced analyses
- Behavioral reports
- Retention rate data
- Data compliance and security
- Built-in collaboration tools
- Predictive analyses
Amplitude Pricing
- Free (up to 10 million actions per month)
- Growth (upon request)
- Enterprise (upon request)
Apptica
This mobile app data company helps apps grow with competitive insights and market analytics.
Apptica’s Ad Intelligence tool gives advertisers valuable insights into top advertisers on Google Play and Apple App Store. With this tool, you can get data on the most successful user acquisition campaigns and study over 6 million ad creatives from your competitors. This helps you to keep you updated with best practices and trends across the app stores.
All of this gives you a competitive advantage and helps you improve your user acquisition strategy.
Features
- Advertisers insights
- Creative gallery
- Publisher insights
Apptica Pricing
- from $11,000 a year.
Mixpanel
If you’re looking for a platform to track in-app events, try Mixpanel. They recognize the importance of what happens after a user installs an app – tracking everything from account creation to purchases. Additionally, this tool offers funnel and cohort analysis, as well as marketing automation solutions.
Mixpanel Features
- Behavioral Analytics
- Data Science
- Data Governance
- User Analytics Infrastructure
Mixpanel Pricing
- Starter – free
- Growth – $24/month
- Enterprise – custom pricing
Kochava
This mobile app analytics and attribution platform allows publishers to track everything from user acquisition to engagement, LTVs, and ROI.
With this tool, you can analyze different data points and create user cohorts.
Since Apple has recently introduced its IDFA changes, app publishers are looking for reliable attribution partners. According to Kochava, this platform is completely compliant with iOS 14.5. Also, they can help you customize your approach to this challenge.
Kochava Features
- Fraud prevention
- Measurement and attribution
- Detailed reports
- A/B testing
- Owned media tracking
- Smart session tracking
- Real-time data
- True LTV
- Retention Analytics 90+
- Funnel view
Kochava Pricing
- Free app analytics
- Advanced features starting at $100
Final Thoughts on Top Mobile App Data Companies
If you’re in the app business, you need many different tools in your arsenal. The aforementioned mobile app data companies have superb tools to help you grow your app and get valuable market insights. All of them have different features and pricing plans so it’s up to you to decide what fits your needs.
Have you used any of these tools? What’s the best mobile app data company in your opinion? Tell me what you think in the comments below!
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