Useful Mobile Marketing Tools to Grow Your Business

Starting a winning mobile marketing strategy is anything but simple. There’s a lot that goes into it. You’re required to master many different techniques and juggle multiple mobile marketing channels at the same time. Unless you stay on top of your mobile marketing strategy, it will fall apart quickly.

That’s why smart marketers use different tools to help them. Mobile marketing tools not only make it easier to keep track of everything but improve your campaigns and grow your business.

To make your life easier, we have compiled a list of top mobile marketing tools you need to be a winner in 2021. The types of tools we cover range from analytics, social media, and text marketing tools to SEO, ASO, and multi-channel marketing tools.

Analytics Tools

Mobile marketing is all about numbers. If you don’t follow key metrics, you won’t have any success with your mobile marketing campaign. Unless you get really, really lucky. However, the probability of that is very low. So just stick with analytics.

Here are a couple of analytics tools that will help you rule the mobile marketing world.

Google Analytics

Google Analytics is an all-around great tool to have in your marketing belt. It offers you an incredible number of features for free. Even though Google Analytics is not made exclusively for mobile, there are still a lot of relevant metrics you can follow.

Google Analytics Features

• Traffic reports
• Campaign tracking
• Conversion tracking
• Custom dashboard
• Keyword referrals
• Goals
• Event tracking
• Real-time reporting
• Attribution
• Custom metrics

Pricing

• Free
• Enterprise (customized pricing)

AppsFlyer

This powerful tool specializes in marketing analytics and mobile attribution. You can use it to track and improve your mobile campaigns, monitor your app engagement, see where the installs come from, etc. This tool helps you use the power of data in order to make better marketing decisions. AppsFlyer is great for gaming, retail, travel, financial, entertainment, food & drink, and many other industries.

AppsFlyer Features

• Impressions and cost reports
• Multi-channel measurements
• Lifetime value reports
• Return of interest reports
• Ad revenue attribution
• Uninstall attribution
• Deep linking
• Email marketing management
• A/B testing
• Social media integration
• Audience segmentation
• Cohort analysis
• Contextual targeting
• Tracking of in-app events
• Text messages
• Website analytics
• Location-based marketing

Pricing Plan

• Basic Plan – pay as you go (free trial)
• Custom Plan – Full features. Contact AppsFlyer for more details.

App Annie

This powerful tool is used for app analytics and mobile market research. It gives you access to all the data and analytics you need to improve your mobile marketing strategy. You can easily track the performance of your app on a user-friendly dashboard, and compare different metrics. Market analysis is another great App Annie feature. You can do extensive research and even track your competitors’ app store revenue.

If you want to take your mobile marketing strategy to a new level and make your app a success, you should try this mobile marketing tool. The basic plan is free, so why not?

App Annie Features

• App store tracking
• Paid search
• App store optimization
• Download and revenue estimates
• App usage estimates
• Advertising estimates
• SDK insights
• App ranking
• Event tracking
• App category intelligence
• App keyword ranking

Pricing Plan

• Free (only basic features)
• Premium (full features). Cost determined according to many different factors like country location, number of apps, company size, etc.

Soomla

Soomla is a leading tool in monetization measurement. It provides you with important in-app advertising insights and allows you to control your ads. For example, Soomla lets you identify ads that are increasing churn rates and helps you eliminate them, which is quite useful.

Soomla Features

• App monetization
• Attribution
• Cohort analysis
• Funnel analysis
• In-app events analysis
• Ad revenue attribution

Pricing Plan

• Basic tier ($999 per month)
• Blue tier (price upon request)
• Green tier (price upon request)
• Blue tier (price upon request)

If you want to check out even more mobile app analytics platforms, click here.

Social Media Tools

Social media is an integral part of any mobile marketing strategy. As long as users keep spending hours glued to their screens and scrolling through social media feeds, marketers will try to capture their attention.

However, managing social media accounts requires great planning, organization, and strategy. That’s why markets use scheduling tools to keep track of social media.,

Hootsuite

Hootsuite is probably the most popular social media scheduling tool out there. There are many reasons for that. Hootsuite allows you to schedule posts for all top social media platforms, manage your content plan, and even track the performance of your posts with social analytics.

What drives many people to use Hootsuite is their free plan which allows you to manage up to 3 social media profiles and schedule 30 posts. However, there are also paid plans for more advanced users.

What I like about Hootsuite is their easy-to-use dashboard, and content plan that makes it simple to keep track of scheduled posts.

Hootsuite Features

• Scheduling
• Monitoring
• Content curation
• Social analytics
• Team management
• 24/7 support

Pricing Plan

• Free
• Professional ($19 per month)
• Team ($99 per month)
• Business ($599 per month)
• Enterprise (contact Hootsuite for pricing)

Buffer

With this social media management tool, you can simply manage different social media profiles. This platform offers publishing, analytics, and engagement tools to help companies manage social media content as well as paid campaigns. Their tools are divided into two categories: content publishing and campaign analytics and have different pricing plans.

Buffer Features

• Stories planner
• Shop grid
• Hashtag planner
• Instagram tagging
• Stories and post analytics
• Custom reports

Pricing Plan (Publishing tools)

• Pro ($15 per month)
• Premium ($65 per month)
• Business ($99 per month)

Pricing Plan (Analyzing tools)

• Pro ($35 per month)
• Premium ($50 per month)

SMS Marketing & Notifications Tools

Another important mobile marketing channel is text and notifications. It is a great technique for increasing your reach and keeping your audience engaged. Here are some easy-to-use SMS marketing tools for setting up your text campaign.

EZ Texting

EZ Texting tool makes it easy to get started with text marketing. It’s great for beginners and has all the features you need, like scheduling, tracking, personalization, and reports. 160 thousand marketers use the platform and more than 4 billion messages have been sent through it.

EZ Texting Features

• SMS marketing
• Sign-up forms
• Keywords
• MMS messages
• Text to vote SMS polls
• Shortcode services
• Personalization
• Drip campaigns
• Scheduling
• Tracking
• Reports

Pricing Plan

• 14-day free trial
• Plus ($49 per month)
• Select ($94 per month)
• Elite ($149 per month)
• Pro ($250 per month)
• Bronze ($450 per month)
• Silver ($1100 per month)
• Gold ($2000 per month)
• Custom plan

Airship

Airship is a great tool for handling in-app messages, push notifications, and text messages. Use it to send relevant messages to your audience at the right time and boost user engagement.

Airship Features

• Push notifications
• In-app messaging
• SMS
• Web notifications
• Mobile wallet
• Open channel API
• Automation
• Personalization
• Optimization
• Analytics

Pricing

• Price available upon request

WhatsApp Business

If you’re looking for a 100% free texting tool, then you should try WhatsApp Business. It’s not as fancy as other messaging tools and doesn’t have as many features, but it’s still quite useful.

WhatsApp Business Features

• Business profile
• Quick replies
• Contact labels
• Automated messages

Pricing

• Free

OneSignal 

This notification provider helps businesses send out push notifications, email messages, in-app messages, and SMS.

It is especially popular for sending out push notifications. 

This is because it allows app developers to create personalized and relevant mobile push notifications. One of its biggest advantages is filtering out users. For example, it allows you to filter them by country, language, in-app activity, usage duration, spending history, etc. 

OneSignal Features

• Mobile push notifications
• Web push notifications
• In-app messages
• Email 
• SMS
• Real-time reporting
• Easy setup 
• Intelligent delivery
• Automated messaging
• Detailed segmentation

Pricing

• Free version (limited)
• Growth (from $9 a month)
• Professional (from $99 per month)
• Enterprise (custom pricing) 

Multi-Channel Marketing Tools

Trying to balance multiple marketing channels at once can be very frustrating and time-consuming. Unless, of course, you have some tools to help you.

Iterable

To manage your marketing efforts across multiple mobile channels, try Iterable. This tool uses AI to analyze user behavior and come up with the best time and channel to engage them. I found this to be a standout feature. However, you can use Iterable for many other things like creating and managing lifecycle campaigns and retargeting users.

Iterable Features

• Multi-channel integration
• Audience identification
• Lifecycle campaign creation
• Personalization
• Optimization
• Data integration
• Real-time metrics

Pricing Plan

• Free trial
• Subscription starting from $500

SendPulse

SendPulse allows you to handle text messages, push notifications, web notifications, emails, Facebook messenger, and Viber all in one place. I would single out their drag and drop editor as an exceptional feature.

Send Pulse Features

• Drag and drop editor
• Subscriptions forms
• Trigger emails
• Reporting
• API
• Web push monetization
• Automated sending
• Email scheduler
• Personalized notifications
• Segmentation
• Unsubscriber list
• Chatbots
• A/B testing

Pricing

• Free trial
• Customizable subscription
• Pay as you go option
• VIP Plan

App Store Optimization Tools

If you have an app, ASO is one of the key things you need to focus on to make it successful. To find out how to do app store optimization like a pro, check out our simple guide.

AppTweak

This tool is great for increasing the visibility of your mobile game or app. AppTweak offers you all the data you need to optimize app stores and increase downloads. Top mobile leaders like PayPal, Microsoft, Expedia, Amazon, and LinkedIn use this mobile marketing tool.

AppTweak Features

• Keyword research
• ASO report
• Keyword monitoring
• Keyword shuffler
• Category ranking
• Keyword data
• Organic keywords
• Paid keywords
• Keyword auto-suggestion
• Algorithm change detector
• Keyword counter
• Revenue estimates
• API
• Visibility score

Pricing Plan

• Starter ($69 per month)
• Guru ($299 per month)
• Power ($599 per month)
• Enterprise (custom plan)

Mobile Action

Mobile Action is one of the industry leaders in app store optimization. Their ASO toolset is designed to maximize app visibility and installs. It is called ASO Intelligence and enables users to get into detailed keyword research and competition analysis. Based on this data, app publishers can make informed decisions on app strategies and investments.

Mobile Action features:

• Keyword tracking
• Keyword suggestion
• Keyword research
• Keyword Explorer
• Keyword trends
• ASO Report
• Keyword Intelligence
• Search ads Intelligence
• Keyword Spy
• App Update Timeline
• Localization

Pricing Plan

• Startup ($49 per month)
• Growth ($299 per month)
• Business ($599 per month)

AppFollow

AppFollow provides app developers with an array of tools they need for organic user acquisition.

According to Appfollow, this tool can help you increase:

• weekly impressions by 5 times
• the number of organic installs by as much as 490%
• and install conversion rates by 11%

Here’s an overview of this tool’s main features.

AppFollow allows you to track crucial KPIs like downloads, conversion rates, and changes in keyword rankings. Additionally, you can receive reports to benchmark your apps against the competition. The report brings average conversion rates by app category and country on a monthly basis.

Next, it tracks Top Chart Rankings where you can see which apps and games are trending on Google Play and Apple’s App Store. With all of this, you can see what competitors are doing to improve their ASO strategies.

When it comes to keywords, with AppFollow, you can find keywords that are relevant to your app. You can also automatically translate them, which is very useful for localization. Nevertheless, you can track the most popular keywords and find out their difficulty score.

AppFollow Features

• Track KPIs and app performance
• Conversion rate benchmarks
• Top chart rankings
• Competitors overview and analysis
• Keyword popularity and difficulty data
• Keyword research automation
• Featured app alerts
• ASO alerts in Slack and email
• Store performance index

Pricing Plan

For startups

• Free (2 apps, 20 keywords, 20 replies per month, 5 team members)
• Essential – $23/mo
• Startup – $47/mo

For companies

• Growth – $55/mo
• Advanced – $111/mo
• Enterprise – custom

App Radar 

App Radar is an all-in-one ASO tool that helps developers attract high-quality users.

With this tool, you can easily find relevant keywords for your app or game. Among other things, it allows you to get search volume, ranking, and difficulty info about every keyword. 

Moreover, App Radar gives you valuable information about your competitors’ ASO strategies. For example, you can get a list of keywords your competitors are ranking for. Not only that, but it also shows you where you outrank your competitors.

App store keywords are not the only thing App Radar can help you with. With it, you can also optimize your app store visibility and even respond to your users’ reviews. 

App Radar Features

• Keyword analysis
• Keyword ranking tracking
• Keyword optimization
• Competitor app research
• Performance dashboard
• Ratings & reviews management

Appradar Pricing Plan

• Free 7-day trial
• Free (limited)
• Starter – $39/month
• Advanced – $69/month
• Expert – $129/month

SEO Tools

Search engine optimization is crucial for the success of your mobile marketing strategy. Here’s a great tool that will help you boost your organic mobile traffic.

SEMRush

With more than 4 million users, SEMRush is one of the leading SEO tools on the market. It allows you to do everything from competitor analysis, keyword research, deep-link analysis, rank tracking, and traffic analysis.

SEMRush Features

• Organic research
• Organic traffic insights
• Keyword research
• Backlink building
• Position tracking
• Analytics
• Rank tracking
• Site audit
• On-page SEO checker
• Search engine sensor
• Content audit
• SEO content template
• Traffic analytics

Pricing Plan

• Pro ($99 per month)
• Guru ($199 per month)
• Business ($399 per month)
• Enterprise (custom plan)

Have you used any of these mobile marketing tools? Are there any mobile marketing tools you think we should add to this list? Tell us in the comments below!