K-factor might sound like something straight out of a science fiction novel, but it’s actually a powerful metric in the marketing universe. It’s also known as the viral coefficient, which is a clue as to what it’s about. Let’s explore what K-Factor is, how to calculate it, and why it’s such a big deal for anyone …

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We always describe the mobile marketing industry as ever-changing, fast-paced, and unpredictable. This is particularly accurate for the last few years following the pandemic – a lot has changed. When it comes to mobile marketing trends, we are not only talking about tech advancements like AI. We must also consider how privacy changes have impacted how …

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User retention is one of the most important metrics any game publisher should track even before the release of the game. This metric basically tells you how many users returned to your app in the given period.

Marketing card games may seem like a daunting task, especially when you don’t have a lot of mobile game marketing experience. But don’t stress – I’m here to help. In this guide, I explain everything you need to know about marketing card games to get more users. You’ll also find out how to create perfect ads …

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Want to learn how to successfully advertise puzzle games? You’re in the right place! This guide is packed with handy tips to put your game in the limelight. Get ready to explore effective user acquisition strategies, see standout ad examples, and catch up with the latest creative trends. It’s all about making your game shine …

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The casual games industry is a thriving marketplace where success depends on user acquisition. Knowing how to effectively advertise casual mobile games is essential, and paid advertising plays a critical role in this arena. This article dives into proven user acquisition strategies, creative trends, and examples from leading casual games. Ready to level up your …

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Attending mobile app conferences offers a unique opportunity to stay ahead in the fast-paced mobile app and games industry. These events not only serve as a platform for networking and learning about the latest industry trends but also play a crucial role in shaping the future of mobile gaming and apps. Whether you’re an app …

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Customer loyalty, user retention rate, and churn rate are some of the most important metrics in an app’s life. A loyal customer is worth more than ten new ones, but just how do you retain your users in your mobile app? This post tries to convey some of the issues an app might face and offers insight on how to face your app demons.

How to make money from your app and don’t lose users while you do it? Put yourself in the users’ shoes and think about which type of ads and which monetization strategy integrates the best with your users’ point of view.

User acquisition, or commonly referred to as UA is the act of acquiring new users for an app, game, platform or service. User acquisition is building an audience through marketing-driven activity.