Latest Posts

Looking for an extensive  mobile RPG report? You’re in for a treat! In this RPG report, you’ll find out everything you ever wanted to know about mobile role-playing games and its players. We cover: Who are RPG gamers and what motivates them What leads to high churn rates The role of community in mobile role-playing games …

Continue reading “Mobile RPG Report on RPG Gamers, Monetization Models, and Advertising”

Wondering who are strategy gamers? You’re in for a treat. In this research, we explore who is playing mobile strategy games and what motivates strategy gamers. We also cover: The role of community in strategy games Features every successful strategy game needs to have Best monetization methods for strategy games The type of ads strategy …

Continue reading “Mobile Strategy Games 2020 Report — Including Ads, Business & Monetization Tactics”

Want to learn how to create Mintegral ads for apps and games? We got you covered. In this step-by-step guide, we teach you how to set up a Mintegral ad campaign to acquire more users. Considering Mintegral is currently one of the top ad networks for apps & games, it will boost the effectiveness of …

Continue reading “How to Create Mintegral Ads for Apps and Games: A Step-by-Step Guide”

Creating Facebook Ads can seem like a simple task, but there are many mistakes you can make while you’re creating ads. We’ve listed 5 most common Facebook Ads mistakes, and avoiding them will make sure your ads have better reach and performance on the biggest social media network.

App store optimization is essential for the success of your app or mobile game. To do it right, it’s a smart move to use ASO tools or app store optimization tools.  ASO tools, like the ones we’re going to review in this article, can help you improve the visibility of your app and boost conversions. …

Continue reading “Top 14 ASO Tools for Improving App Store Ranking [Pricing Included]”

Looking for a list of top mobile push notification providers? You have come to the right place! As you might know, using push notifications is a very effective way of keeping app users engaged. It can improve key app metrics like user retention, DAU/MAU, LTV, churn rate, etc. But, in order to achieve that, you …

Continue reading “Top 13 Push Notification Providers for Boosting App Engagement”

Nowadays, in-app ads are the most popular app monetization method there is. So we figured you ought to know how to integrate Facebook ads in your app.That’s why we’ve put together this simple how-to blog post. Just follow these simple steps and you’ll be getting that ad revenue in no time! Initial Steps for Facebook …

Continue reading “How to Integrate Facebook Ads Integration Into Your App”

Looking for a guide on how to connect your app with Facebook? Well, your search ends here. In this post, we’ll tell you all you need to know about setting up Facebook SDK for Android and for iOS So pull up a chair and read about it below. What is Facebook SDK? Facebook SDK allows …

Continue reading “How to Set Up Facebook SDK in Android Studio and Xcode”

App store optimization for games is not very different from the usual ASO for other types of apps. It is, however, the most daunting one due to the sheer number of mobile games on the app stores. Experts predict that the global games market will generate around $152.1 billion in 2019. While we play games, the competition in the app stores is rising steadily. It falls to us marketers to penetrate the hard shell of the mobile gaming market and let us see how.

User retention is one of the most important metrics any game publisher should track even before the release of the game. This metric basically tells you how many users returned to your app in the given period.

Marketing card games may seem like a daunting task, especially when you don’t have a lot of marketing experience. But don’t stress – I’m here to help. In this guide, I explain everything you need to know about mobile game advertising through practical tips. You’ll also learn how to create the perfect ad for a …

Continue reading “The Ultimate Guide for Marketing Card Games in 2023”

If you’re looking for an extensive guide on marketing a mobile simulation game, you’re in for a treat! In this article, I explain how to get more users, break down video ads from top publishers, and analyze the most important statistics for simulation games. Ready to learn how to reach the top charts? Top 10 …

Continue reading “The Definitive Guide for Marketing a Mobile Simulation Game in 2023”