Here’s a common game marketing dilemma. How much should you spend on getting one user to install your game? A mobile game metric that answers this question best is customer lifetime value. To stay profitable, you shouldn’t spend a dime over the sum you’re going to earn from a user. Now, let’s talk about what …

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As a mobile developer, you have one wish for your game → more players. Even better, players that can’t keep their hands off the game. A metric that shows how successful you are at doing this is called stickiness. This is one of the key mobile game metrics to track if you want your mobile …

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The Facebook Ads algorithm is becoming more and more powerful. It’s no wonder there’s an increasing number of Facebook campaigns for mobile games. But the big question is – how to utilize Facebook Ads for maximum performance? Perhaps you think, “Oh well, I can’t do anything about it. If Facebook likes my ads they will …

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Have you ever wondered what a conversion rate, or CVR, means in the context of marketing, advertising, or mobile apps? It’s a crucial metric that determines the effectiveness of your campaigns and strategies. Whether you’re just starting out or you’re an industry professional, understanding the CVR metric is key. In this article, we’ll explore conversion …

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Need help creating an app promo video for a mobile game? You’ve come to the right place! With this knowledge, you’ll be creating professional app promo videos in no time and improving user acquisition. Here’s what’s included in this extensive guide: The process of creating app promo videos How to write a promo video script …

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You want your user acquisition efforts to pay off and we get you. To achieve this with hyper casual games you will need plenty of data. Look no further. Here’s the only analysis you’ll need. We give you an overview of the most recent and relevant market research on hyper casual games coming from Adjust …

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No correlation between conversions listed in your Facebook ads manager and the ones in Google Analytics? The answer lies in the Referral Exclusion List. What is that? Tune in to find out more… Have you ever wondered why Google Analytics lists paypal.com as a referral conversion source? And Paypal clearly has nothing to do with your sales? …

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Finding a mobile marketing company that can help you produce measurable results is not easy. A lot of companies promise a lot but deliver very little. There are also so many of them which makes it even harder to identify the best ones. If you’re wondering what the top mobile marketing companies in 2023 are, …

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Do you think the advantages of mobile marketing outweigh the disadvantages? Whatever business you might have, the benefits of mobile marketing are many. It opens a window to a new, growing audience, it allows you to instantly reach your customers, and it’s cost-effective, just to name a few. Pay attention because here are the top benefits of mobile marketing.

In this article, we’ll go through the key elements of an ad on Facebook and Snapchat.

Creating a high-quality mobile game is hard. Even when you are 100% percent sure you’ve done it, it is still not enough for your mobile game to succeed. There is one equally important thing you have to do → track the right mobile game metrics. One of those metrics is session length.  In this article, you will …

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