Not quite happy with how long players play your game?  Maybe it’s time to look into your players’ journey as a whole – player lifespan.  This article covers everything you need to know about player lifespan. You will learn how it’s connected to retention, lifetime value, and other metrics.  Also, we bring you valuable tips …

Continue reading “You Should Analyze Your Game’s Player Lifespan – Here’s Why”

Treat your game like a plant you’ve planted. You need to water and cultivate it, otherwise, it will die.  In other words, analyze your mobile game lifecycle. Today’s mobile game market is saturated and more challenging than ever before. For this reason, life is short for mobile games.  However, there are ways to extend your …

Continue reading “The Mobile Game Lifecycle: Can Your Games Live Longer?”

The mobile gaming market is very saturated. That makes it hard for publishers to stand out. The solution? Motivation-based creatives. This approach can significantly improve the results of your user acquisition campaigns. To help you get started, I’ve analyzed examples of motivation-led creatives from top-performing games. But first, let me explain what motivation-based advertising is …

Continue reading “12 Examples of Motivation-Based Creatives for Mobile Games”

Your discounts are really generous. You’ve worked really hard on your in-app purchase strategy.   But somehow, it just doesn’t seem to work?  Perhaps it’s time to rethink your game’s monetization messaging. In this article, we bring you all the tips you need to deliver messages that convert.  Let’s get started.  Why Is Monetization Messaging Such …

Continue reading “Perfect Your Monetization Messaging With These Tips”

Game developers often wonder, “Should I rely on in-app purchases or in-app ads? Maybe I should try subscriptions?” The answer to these questions can be a simple YES. I’m talking about hybrid monetization. We bring you everything you need to know about this game monetization trend.  Learn how it works, how top games use it, …

Continue reading “Hybrid Monetization: A Trend That Is Here To Stay”

Offerwalls are not the most popular ad format out there. Some even call them infamous and outdated.  Yet, there are plenty of reasons to use them.  Offerwalls can be a significant revenue stream. They work best with certain game genres and economies. Which ones? How can you get the most out of them? We’ve got …

Continue reading “Offerwalls Are Still Alive: Should You Use Them in Your Game?”

Wondering what are motivation-based creatives and why you need to use them in your mobile game marketing strategy? You’ve come to the right place. In this guide, I explain everything you need to know about motivation-led ads. You’ll learn what they are and how they can help your user acquisition strategy. I’ve also included a …

Continue reading “The Ultimate Guide to Motivation-Based Creatives For Mobile Games”

“Just take the same core. We’ll do something different in the meta layer.” Nowadays, this approach seems more common than ever.  Developers copy some kind of core gameplay that works, because, well, it works. Then, they add a bit of their own magic to the mix. In this article, I will explain how meta layers …

Continue reading “Meta Layer Monetization: Analyzing the Big Mobile Gaming Trend”

Slots mobile games are traditionally big moneymakers.       What is it about them? Is it their sheer nature? Or is it the way they monetize? Perhaps it’s both?  To find this out, I analyzed Cash Frenzy monetization. Follow my player journey in Cash Frenzy, learn about its retention and monetization strategies, and more! Cash Frenzy: Market …

Continue reading “Cash Frenzy Monetization: Road to High Revenues”

Recently, the merge genre has experienced a spike in popularity. More merge games are being developed than ever before. One such game is EverMerge and it has quickly become one of the leaders in the genre. But the question is – how to advertise merge games? In our EverMerge analysis, I’m going to dissect this …

Continue reading “EverMerge Analysis: How to Advertise a Merge Game?”

“The effects will be apocalyptic. All game publishers and advertisers should be afraid.“ These are just some predictions that surround the discussion on recent IDFA changes.  Are they true?  Well, it depends on who you ask.  Let’s go over everything you need to know about IDFA from how it works, and how it affects mobile …

Continue reading “IDFA Changes and Mobile Gaming: A Survival Guide”