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League of Legends has been dominating esports for over a decade. The mobile game industry keeps on booming, so it was time for this game to join the competition.  Just like its PC version, League of Legends: Wild Rift claims to be completely free-to-play.  Is it really free-to-play? What’s the game’s monetization strategy? In this …

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Is it possible for a game to become wildly successful six years in? For Belka Games’ Clockmaker, it is. In our Clockmaker analysis, I try to uncover how this mobile game managed to pull off such an impressive feat. Hint – its developers came up with a good marketing strategy.  But first, let me tell …

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Clockmaker is not the most popular game on the market. It is not a new game either.  Yet, we have plenty of reasons to talk about it – especially about how it monetizes.  Today, we’re bringing you a deep analysis of the Clockmaker monetization strategy and most important statistics.  How Successful Is Clockmaker? Clockmaker is …

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From consoles and PC to mobile – the Call of Duty franchise is still going strong. Activision managed to achieve incredible success with Call of Duty: Mobile, breaking records during the first week of release. However, making a successful game for mobile devices comes with unique challenges. The mobile game market is competitive and user …

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When you want to recreate a popular gaming brand on mobile, the expectations are HUGE. Call of Duty: Mobile delivered on the expectations, and then some.  Let me guide you through how the game works, what’s so good about it, and how it monetizes. I will analyze Call of Duty Mobile monetization in detail.  Let’s …

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Wondering how AFK Arena got so successful in just two years? You’ve come to the right place. In our AFK Arena analysis, I go deep into this game’s user acquisition strategy, including a dissection of its user acquisition strategy and top-performing creatives. Furthermore, I analyze AFK Arena’s app store optimization and how it influences organic user …

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The world of mobile gaming is full of copycats. AFK Arena is definitely not one of them. This successful game is all about innovation – from gameplay to monetization.  You’re in for a deep analysis of AFK Arena monetization strategy that drives its success.  Let’s start.  How Successful Is AFK Arena?   AFK Arena was launched …

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In our Homescapes ads analysis, we tackle a burning question in the mobile game industry.  Are misleading puzzle ads an effective way to advertise a mobile game? Many players are calling out Homescapes’ fake ads, but they seem to be working. In this dissection, I go deep into Homescapes user acquisition strategy and its notorious ads. …

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Match-3 games can be more than just candies and saga maps. Playrix’s Gardenscapes and Homescapes were the first games on the market to prove this. Playrix brought innovation to both gameplay and monetization. In this article, we are going to dissect Homescapes monetization strategy. But first, let’s run through a few facts about the game.  …

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Wondering how to get more users for a strategy game? You can learn a thing or two from a top-grossing strategy game Rise of Kingdoms by Lilith Games. More than 60 million users and $1.1 billion in revenue mean they’re doing something right. Here’s what I cover in our Rise of Kingdoms analysis: Important KPIs …

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Rome wasn’t built in a day, wise people say. Great things take some time to shine. Rise of Kingdoms’ success story is a great example of this. When it was released back in 2018, the numbers were good. In the years after that, they were even better. In 2022, the game reached its peak.  One …

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Getting a game to the top charts in just 4 days of publishing? Sounds impossible, right? Not for Project Makeover, a game that accomplished exactly that. This casual game quickly became a huge success and continued growing. To figure out the secret behind its rapid success, I’m going to analyze different KPIs, game statistics, and …

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