Latest Posts

Ludus announces investments in Turkish mobile game startups. Ludus Venture Studio has made an investment announcement in a press release as a part of their Q3 2021 report. The three new studios in question are Maestro Game Studio, Stardust Games, and Paxie Games, companies focusing on the casual and hybrid mobile game genres.  Besides those …

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I’m sure you’ve heard merge games are hot right now. The number of developed merge games is constantly growing, and so are their revenues. One of these games is Merge Mansion. In this article, I’m analyzing Merge Mansion monetization. I will guide you through all the strategies this game uses to monetize its players. Let’s …

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Do you want to acquire more users for a mobile game by improving the effectiveness of your ad campaigns? Are you looking for a systematic and structured way to do so? You’re in for a treat. Facebook Gaming’s Creative Prototyping is just what you’re looking for. It will teach you how to test ad creatives …

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French publisher Voodoo announces hyper-casual development competition. The competition will start on October 10th, 2021, and finish on December 10th. Recently, Voodoo has been in the news since they acquired an Israeli studio, Beach Bum.  During the competition, Voodoo will provide assistance to all participants in a launch of a hyper-casual game. The competition will …

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Rewarded video ads are the most popular ad format in mobile games. There are many reasons for that.  They are unobtrusive, optional, and a lot of players actually like them.  Nowadays, rewarded video ads appear in all sorts of different genres, games, and placements.  In this article, I’m bringing you 16 rewarded video ad placements …

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Voodoo acquires Beach Bum, an Israeli-based game studio specializing in developing desktop and mobile card games. Voodoo, on the other hand, is known for hyper-casual games, such as Helix Jump, Crowd City, Hole.io, etc.  Moreover, what is known about the acquisition so far is the amount of money that Voodoo will be paying. According to …

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Are merge games becoming the new match-3? What’s the secret behind the recent popularity of this puzzle subgenre? How to advertise merge games? In this article, I answer all these questions and more! But first, let’s cover the basics. What Are Merge Games? Merge games are a subgenre of puzzle games, which was the top …

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The mobile gaming world gains a new member as Netflix acquires a game studio, marking their first step into the mobile gaming industry. Prior to this, Netflix already announced that they would be adding mobile games to their subscription service. It is worth noting that Netflix stated all new games would be a part of …

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Merge games are growing at a fast pace. They are also making a lot of money.    Obviously, these games are doing something right in terms of monetization.  For this reason, in this article, I’m analyzing best practices for merge games monetization.  Let’s see how these games merge dollar by dollar – into millions.    About Merge …

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Diamonds, gems, rubies, coins… Whatever they are, players constantly crave them, and game developers want to sell as many of them as possible.  In this article, I analyze mobile game currencies.  Currencies are the pillar of in-app purchase monetization. They drive mobile game revenues, affect user experiences, and much more.  I’m bringing you 12 different …

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Addicting Games acquires Diep.io, a 2D tank arena game. The amount of money spent on this deal is yet unknown. This is the second time Addicting Games has appeared in the latest acquisition news, the first being Addicting Games acquired by Enthusiast Gaming. Welcoming Diep.io into Addicting Games Family Diep.io is a free-to-play 2D tank …

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The NFT market is once again a hot topic in the headlines. This time, Sky Mavis’ NFT game has generated a good profit for the company – more than $2 billion. Axie Infinity, a strategy mobile game, has reached first place among collectibles, according to DappRadar. Axie Infinity – An Example of NFT Trading Success …

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