What is mobile gaming? Why it's so popular? Is it better than PC gaming? Is it still profitable? Find out answer to these questions and more!

Learn how to market your app and scale your mobile business with proven mobile app marketing strategies. Read now!

Click for a comprehensive list of mobile app metrics and KPIs for measuring app engagement, retention, monetization, user acquisition & more!

Click to learn what are impressions in marketing, why they're important, and how to measure them. We've also included practical examples!

Learn what does a cohort mean in marketing and how you can use cohort analysis to gain deeper insights into app user behavior.

Learn about gamification of non-gaming apps - a new trend on the rise, including examples and tips on how to gamify your app. Read now!

Learn what is a dashboard, its types, and how to use it to visualize data for your business and track the most important KPIs.

Learn what is an advertisement in marketing, the main types of ads and functions, and what makes a good ad with examples from top brands!

Discover Harry Potter: Magic Awakened game design and monetization secrets as well as their impact on player engagement and in-game economy.

Wondering how Subway Surfers conquered the mobile mobile gaming market? Read our analysis covering game design, monetization, and marketing!

Uncover the most popular mobile game art styles in our detailed guide and learn what visually captivates mobile gamers!