Learn what does a cohort mean in marketing and how you can use cohort analysis to gain deeper insights into app user behavior.

Learn about gamification of non-gaming apps - a new trend on the rise, including examples and tips on how to gamify your app. Read now!

Learn what is a dashboard, its types, and how to use it to visualize data for your business and track the most important KPIs.

Learn what is an advertisement in marketing, the main types of ads and functions, and what makes a good ad with examples from top brands!

Discover Harry Potter: Magic Awakened game design and monetization secrets as well as their impact on player engagement and in-game economy.

Wondering how Subway Surfers conquered the mobile mobile gaming market? Read our analysis covering game design, monetization, and marketing!

Uncover the most popular mobile game art styles in our detailed guide and learn what visually captivates mobile gamers!

Discover why user-generated content is becoming the biggest game advertising trend. Unlock the power of UGC to elevate your marketing game.

From chills to thrills, uncover what top horror games on mobile are doing right to keep players hooked and spooked.

Wizards unite! Explore how different Harry Potter games capture the essence of the wizarding world in unique ways.