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League of Legends: Wild Rift Monetization Strategy Revealed

League of Legends: Wild Rift Monetization Strategy Revealed

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League of Legends has been dominating esports for over a decade. The mobile game industry keeps on booming, so it was time for this game to join the competition.  Just like its PC version, League of Legends: Wild Rift claims to be completely free-to-play.  Is it really free-to-play? How is the game monetized? In this …

Clockmaker Analysis: The Game That Aged Like Fine Wine

Clockmaker Analysis: The Game That Aged Like Fine Wine

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Is it possible for a game to become wildly successful six years in? For Belka Games’ Clockmaker, it is. In our Clockmaker analysis, I try to uncover how this mobile game managed to pull off such an impressive feat. But first, let me tell you what this game is about. About Clockmaker In its essence, …

Clockmaker Monetization: The Game That Gets Better With Age

Clockmaker Monetization: The Game That Gets Better With Age

#monetization

Clockmaker is not the most popular game on the market. It is not a new game either.  Yet, we have plenty of reasons to talk about it – especially about how it monetizes.  Today, we’re bringing you a deep analysis of the Clockmaker monetization strategy.  Unless stated otherwise, the data in this article comes from …

Call of Duty Analysis: How It Shot to the Top and Stayed There

Call of Duty Analysis: How It Shot to the Top and Stayed There

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From consoles and PC to mobile – the Call of Duty franchise is still going strong. Activision managed to achieve incredible success with Call of Duty: Mobile, breaking records during the first week of release. However, making a successful game for mobile devices comes with unique challenges. The mobile game market is competitive and user …

$559 Million and Counting: Call of Duty Mobile Monetization Analysis

$559 Million and Counting: Call of Duty Mobile Monetization Analysis

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When you want to recreate a popular gaming brand on mobile, the expectations are HUGE. Call of Duty: Mobile delivered on the expectations, and then some.  Let me guide you through how the game works, what’s so good about it, and how it monetizes. I will analyze Call of Duty Mobile monetization in detail.  Let’s …

AFK Arena Analysis: The Road to More Than 1 Million Daily Active Users

AFK Arena Analysis: The Road to More Than 1 Million Daily Active Users

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Wondering how AFK Arena got so successful in just two years? You’ve come to the right place. In our AFK Arena analysis, I go deep into this game’s user acquisition strategy, including a dissection of its advertising techniques and top-performing creatives. Furthermore, I analyze AFK Arena’s app store optimization and how it influences organic user …

AFK Arena Monetization Strategy: How Does It Earn the Big Bucks?

AFK Arena Monetization Strategy: How Does It Earn the Big Bucks?

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The world of mobile gaming is full of copycats. AFK Arena is definitely not one of them. This successful game is all about innovation – from gameplay to monetization.  You’re in for a deep analysis of AFK Arena monetization strategy that drives its success.  Let’s start.  How Successful Is AFK Arena?   AFK Arena was launched …

Homescapes Analysis: The Truth Behind Its Advertising Strategy

Homescapes Analysis: The Truth Behind Its Advertising Strategy

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In our Homescapes analysis, we tackle a burning question in the mobile game industry. Are misleading ads an effective way to advertise a mobile game? To answer that, I go deep into Homescapes’ advertising strategy and dissect its notorious ads. But first, we need to understand what this game is about, who is playing it, …

Homescapes Monetization: A Strategy Worth $1.49 Billion

Homescapes Monetization: A Strategy Worth $1.49 Billion

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Match-3 games can be more than just candies and saga maps.  Playrix’s Gardenscapes and Homescapes were the first games on the market to prove this.  Playrix brought innovation to both gameplay and monetization. In this article, we are going to dissect Homescapes monetization strategy. But first, let’s run through a few facts about the game.  …

Rise of Kingdoms Analysis: How It Got to 60M+ Downloads

Rise of Kingdoms Analysis: How It Got to 60M+ Downloads

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Wondering how to get more users for a strategy game? You can learn a thing or two from a top-grossing strategy game Rise of Kingdoms by Lilith Games. More than 60 million users and $1.1 billion in revenue mean they’re doing something right. Here’s what I cover in our Rise of Kingdoms analysis: Important KPIs …

Rise of Kingdoms Monetization Strategy: How It Became a $1.15B Game

Rise of Kingdoms Monetization Strategy: How It Became a $1.15B Game

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Rome wasn’t built in a day, wise people say. Great things take some time to shine. Rise of Kingdoms’ success story is a great example of this. When it was released back in 2018, the numbers were good. The year after that, they were better. Then 2020 came, and they went through the roof. Who …

Project Makeover: Advertising Strategy Behind Its Rapid Success

Project Makeover: Advertising Strategy Behind Its Rapid Success

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Getting a game to the top charts in just 4 days of publishing? Sounds impossible, right? Not for Project Makeover, a game that accomplished exactly that. This casual game experienced massive growth in the few months it has been out. To figure out the secret behind its rapid success, I’m going to analyze different KPIs, …

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