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Top 9 Online Mobile Game Conferences (2022)

Top 9 Online Mobile Game Conferences (2022)

#conferences

#list

Due to Covid-19 restrictions, there’s an increasing number of online mobile game conferences you can take part in. Despite not being able to meet with people in person, virtual conferences have their unique benefits. The main one is surely the opportunity to take part in global conferences without having to get on a plane and …

Riot Games’ Mobile Revenue Crosses $100 Million

Riot Games’ Mobile Revenue Crosses $100 Million

#marketresearch

#report

According to Sensor Tower, Riot Games’ mobile revenue has surpassed the $100 million mark. The report combined global spending in Teamfight Tactics, Legends of Runeterra, and League of Legends: Wild Rift. The data collected shows impressive growth for Riot Games. The studio joined the mobile gaming market in March 2020. Their first mobile title was …

Gaming Talks: Joel Julkunen on Top Mobile Game Trends & Features

Gaming Talks: Joel Julkunen on Top Mobile Game Trends & Features

#marketresearch

#trends

In our first edition of Gaming Talks, we do a deep dive into the hottest mobile game trends & features, with Joel Julkunen.  Joel is the Vice President and Co-Founder of GameRefinery, a company specialized in predictive and prescriptive analytics in the mobile game industry. Here’s what he has to say about these important topics.  …

Activision Blizzard Sexual Harassment Allegations Cause Employee Walkout

Activision Blizzard Sexual Harassment Allegations Cause Employee Walkout

#Activision

#Lawsuit

The Activision Blizzard sexual harassment allegations are causing an employee walkout. The company is being sued by the California Department of Fair Employment and Housing for sexual discrimination in the workplace.  Blizzard is a household name, publishing hit games like the MMORPG World of Warcraft, card game Hearthstone, or the RTS series Starcraft. The lawsuit …

June’s Journey Analysis: Reaching a Mature Audience with Hidden Objects

June’s Journey Analysis: Reaching a Mature Audience with Hidden Objects

#adcreatives

#advertising

Hidden object games are a huge hit among mature, predominantly female, audiences. One such game is June’s Journey from Wooga – it grew into a very successful adventure game. In our June’s Journey analysis, I go deep into this game’s paid and organic UA strategies to uncover what it takes to stand out in the …

Netflix Is Adding Mobile Games to Subscriptions Soon

Netflix Is Adding Mobile Games to Subscriptions Soon

#Netflix

The streaming giant Netflix is adding mobile games to its subscriptions soon. This will be their biggest expansion into new types of entertainment since they started streaming in 2007. This news came during the company’s discussion of its second-quarter earnings report. The report revealed that the subscriber surge from 2020 has slowed down. Netflix is …

June’s Journey Monetization Strategy Works Great – Here’s Why

June’s Journey Monetization Strategy Works Great – Here’s Why

#monetization

The puzzle genre is a pond full of fish. Big fish rule the pond, and it’s not easy to survive.  Therefore, when a game succeeds in this genre, you know it’s something. June’s Journey is an example of such a game. In this article, I analyzed June’s Journey monetization strategy. I covered the game’s most …

Garena Free Fire Hits 1 Billion Downloads on Google Play

Garena Free Fire Hits 1 Billion Downloads on Google Play

#marketresearch

#report

Garena celebrates as their action game Garena Free Fire hits 1 billion downloads on the Google Play Store, according to its LinkedIn post. This milestone was reached just before the Garena Free Fire’s fourth anniversary coming in August. This makes Garena Free Fire the first battle royale to reach 1 billion downloads. In 2020, it …

Mobile Game Push Notifications: Best Practices and Examples for 2022

Mobile Game Push Notifications: Best Practices and Examples for 2022

#engagement

#retention

So you acquired a few players for your mobile game, but can’t seem to keep them? This is a common problem among developers. User acquisition is only half of the battle – getting users to keep playing is a different beast altogether. This is where push notifications come in. They can significantly improve engagement and …

These In-App Purchase Mistakes Are Costing You Big Time

These In-App Purchase Mistakes Are Costing You Big Time

#monetization

You want your players to make in-app purchases, but it’s just not going so well?  Players aren’t to be blamed here, the responsibility for in-app purchase offers is all yours. There is a fine chance that you’re making one of these common in-app purchase mistakes.  Here comes the list! 1. Turning Your Game Into a …

Stop Making These In-Game Advertising Mistakes Right Now

Stop Making These In-Game Advertising Mistakes Right Now

#monetization

#tipsandtricks

In-app ads can be your game’s best friend or its worst nightmare.  It’s well known that they can jeopardize the in-game user experience. For this reason, you have a tough job of finding the balance between user-friendliness and profits.  To help you with that, we bring you a list of common in-game advertising mistakes.  Let’s …

Buzz Capital Investment into Games Studios and Publishers

Buzz Capital Investment into Games Studios and Publishers

#BuzzCapital

#Investment

Buzz Capital Investment of £500k in Dream Harvest and Fundamentally Games is complete, according to a press release by Alena Walker, the Business Operations Manager at Buzz Capital.  Buzz Capital support a wide range of businesses and sectors with straightforward financing. Along with that, they have a lot of experience in financing arrangements across all …

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